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AI at CyberAgent

AI for Digital Marketing

Digital ads lead the global market growth in advertising. We apply AI from the ad creative production to the delivery optimization, to bring the maximum business value for our advertisers.

How We Apply AI in Advertising

We use AI to optimize the ad delivery strategy for the efficiency and the profit of our advertisers and media, or use AI to predict how much advertising value each advertisement produces. At the core of our AI technology is machine learning algorithms that predict effectiveness or make decisions on what ads to deliver to whom, when, or how ads should be deployed.

Our Competitiveness

AI for Ad Creative Production

High-quality creative presentation is essential for maximizing advertising effect in personalized digital ads delivery. For this purpose, we focus on developing technologies that boost the quality, the quantity, and the efficiency of advertising creative production. We build our unique creative workflow assisted by our AI technology.

Effectiveness Prediction Engine

Predicting Creative Quality

Our AI predicts future ad performance based on our unique large-scale historical data, empowering us to make a decision in creation and delivery of ads to make the biggest impact.

Machine Learning

Image Recognition

Natural Language Processing

 
Automatic Generation of Ad Creative (Text & Images)

Automatic Content Creation

We are focusing on the automatic generation of ad images and text with the state-of-the-art image recognition and natural language processing technologies.
Our AI helps us accelerate the mass production of the personalized advertising creative to catch up the huge demand of online content creation.

Machine Learning

Computer Vision

Computer Graphics

Natural Language Processing

Multimedia

Digital ads must be delivered to satisfy all of the stakeholders; advertisers want the maximum advertising effect; media providers want the maximum revenue; and users want useful information. We utilize AI to optimize the budget allocation and the bidding strategy as well as predict the ad performance, to bring the highest value to all of our stakeholders.

Machine Learning

Reinforcement Learning

Mechanism Design

Causal Machine Learning

Mathematical Optimization

Computer Graphics Production

With the ever-growing demand for content personalization, computer graphics becomes the essential technology in advertising content production. In our Digital Human project, we utilize photogrammetry to capture the “digital copy” of celebrities or create photo-realistic fictional figures, and utilize in content production for video ads and AR/VR applications. We also undertake the fundamental research for photo-realistic computer graphics.

Computer Graphics

Image Recognition

3DCG

Photogrammetry


 

AI for Customer Support

Chatbot

We utilize natural language processing and speech recognition to develop chatbots and interaction services for customer support automation. We help our business customers deliver the highest user satisfaction through our automated dialogue.

Machine Learning

Natural Language Processing

Interactive System

Text Mining

Speech Recognition

Speech Synthesis

Our AI-powered Products

AI for Digital Marketing

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AI for Customer Support

AI Messenger