AI at CyberAgent
AI for Digital Marketing
How We Apply AI in Advertising
We use AI to optimize the ad delivery strategy for the efficiency and the profit of our advertisers and media, or use AI to predict how much advertising value each advertisement produces. At the core of our AI technology is machine learning algorithms that predict effectiveness or make decisions on what ads to deliver to whom, when, or how ads should be deployed.
Our Competitiveness
AI for Ad Creative Production
High-quality creative presentation is essential for maximizing advertising effect in personalized digital ads delivery. For this purpose, we focus on developing technologies that boost the quality, the quantity, and the efficiency of advertising creative production. We build our unique creative workflow assisted by our AI technology.
Predicting Creative Quality
Our AI predicts future ad performance based on our unique large-scale historical data, empowering us to make a decision in creation and delivery of ads to make the biggest impact.
Machine Learning
Image Recognition
Natural Language Processing
Automatic Content Creation
We are focusing on the automatic generation of ad images and text with the state-of-the-art image recognition and natural language processing technologies.
Our AI helps us accelerate the mass production of the personalized advertising creative to catch up the huge demand of online content creation.
Machine Learning
Computer Vision
Computer Graphics
Natural Language Processing
Multimedia
Optimal Ad Delivery
Digital ads must be delivered to satisfy all of the stakeholders; advertisers want the maximum advertising effect; media providers want the maximum revenue; and users want useful information. We utilize AI to optimize the budget allocation and the bidding strategy as well as predict the ad performance, to bring the highest value to all of our stakeholders.
Machine Learning
Reinforcement Learning
Mechanism Design
Causal Machine Learning
Mathematical Optimization
Computer Graphics Production
With the ever-growing demand for content personalization, computer graphics becomes the essential technology in advertising content production. In our Digital Human project, we utilize photogrammetry to capture the “digital copy” of celebrities or create photo-realistic fictional figures, and utilize in content production for video ads and AR/VR applications. We also undertake the fundamental research for photo-realistic computer graphics.
Computer Graphics
Image Recognition
3DCG
Photogrammetry
AI for Customer Support
We utilize natural language processing and speech recognition to develop chatbots and interaction services for customer support automation. We help our business customers deliver the highest user satisfaction through our automated dialogue.
Machine Learning
Natural Language Processing
Interactive System
Text Mining
Speech Recognition
Speech Synthesis
