Internet Advertisement Business

Advertising effectiveness is becoming increasingly important as programmatic advertising becomes more prevalent. CyberAgent Group, including CyberAgent itself and its subsidiaries and organizations that specialize in advertising, has amassed a wealth of unique operational expertise and advertising data over the decades. By combining this with its technological advantages, including AI technology-driven advertising products and creative production studios equipped with state-of-the-art equipment, CyberAgent strives to maximize advertising effectiveness.

AI Lab, our proprietary AI research and development organization established in 2016, has risen to the rank of 4th in Japan and 49th globally^*1 as a leader in AI research, all while striving to enhance collaboration between industry and academia.
Its research findings have been used to develop a wide variety of products. Among these, we are especially proud of the high advertising effectiveness of our independently developed "Kiwami Prediction Series" (ad products using generative AI), which allows us to deliver ad creatives that outperform existing ones.
We also worked early on to develop a large-scale language model (LLM) that is well suited to Japanese language and culture, and in May 2023, we made our original Japanese LLM available to the public. Since then, we have continued to upgrade the LLM and version 3, CyberAgentLM3, released to the public in July 2024, was ranked 14th in the world, the highest in Japanese companies^*2.

• *1 AI Research Ranking 2022 Thundermark Capital (Revised in February 2023)
• *2 NIKKEI Digital Governance and Weights & Biases jointly evaluated 42 major Japanese large language models developed by leading companies and research institutions based on 14 indicators. (August 2024)

In the rapidly changing internet advertising industry, we aim to achieve sustainable growth through flexible strategic planning.
Given the growing expectations for the future of DX business utilizing “proprietary data held by companies,” we were among the first to form partnerships with major Japanese companies in the finance, retail, mobility, and telecommunications industries, and are promoting the creation of new advertising business.
We are also expanding our business domain and strengthening our support for companies to develop reskilling programs on using generative AI, as well as promoting digital transformation of medical institutions, mainly drugstores and pharmacies.