Internet Advertisement

We have been providing the internet advertising business since its founding in 1998. While the market is expected to grow 6.8% in 2023^*, we are leading the market by maintaining the top share in Japan with our operational and technical capabilities, including AI. We are also beginning to apply our knowledge and technical capabilities in the digital domain to promote digital transformation (DX) to resolve social issues.

• *6.8% year over year: NIKKEI Advertising Research Institute. Forecast for Advertising Expenditure in FY2023（Revised in July 2023）

The internet accounts for the largest share of the total ad spend

Sales growth outpaces market growth

Competitive Advantage

1. Point1

   Operation capability to realize high advertising effectiveness

2. Point2

   Cutting-edge technology using AI and other technologies

3. Point3

   Adaptability to change in response to the external situation

AI Lab, an AI R&D organization, was established in 2016.

We utilize in-house AI products to achieve high-volume creative production and rapid operations in a shorter time.

Use generative AI and LLM*1 to grow business and improve operational efficiency.

Use generative AI and LLM*1 to grow business and improve operational efficiency.

DX business is moving into growth and then maturity stage.