Since its establishment in 1998, internet advertising has been our key business. We gain the number one share in the internet advertising market on the strength of maximizing advertising effectiveness through our operational and technological capabilities. It has captured the expansion of video advertising, which is expected to grow with the spread of smartphones and maintains a high growth rate.
Aiming to expand market share on the strength of the ability to maximize advertising effectiveness.
The internet ad spend increased by 5.9% year over year in 2020 despite the impact of COVID-19, and is expected to increase by 13.1% year over year in 2021**.
Sales growth outpaces market growth
- Operation capability to realize high advertising effectiveness
- Scale Advantage
- Cutting-edge technology using AI and other technologies