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Internet Advertisement

CyberAgent runs Internet Advertisement Business since its founding. With the operation capability, It achieved a high market share in the country. In association with spreading smartphone ownership, it keeps high growth rate by capturing demands for in-feed ads which appears on the timeline of Facebook, Twitter or video ads on YouTube.

  • *Source: Economic and Social Research Institute, Cabinet Office, Government of Japan, "Consumer Confidence Survey, March 2016"

Variation in Ad Cost by Media

Internet advertising market keeps double-digit growth

  • *Variation in Ad Cost by Media: Dentsu, Inc. Ad cost in Japan in 2016.
  • **Forecast of the global advertising market: Zenith. Advertising Expenditure Forecasts September 2016.
  • ***The Internet ad cost: Ad production expenses are included.

Sales growth outpaces market growth

  • *Growth transition: Growth rate based on setting 2012 as “100”
  • **Internet Ad Market: “Advertising Expenditures in Japan 2016” by Dentsu, Inc.

Smartphone ads lead the internet advertising market

  • *Smartphone Ad Market: Internet Ad Market Size Estimate (Jan-Dec 2016) – Originally estimated by D2C/CCI

Achieved market share of 27% by utilizing the ability to respond changes in media

  • *In-feed Ad Market: Surveyed by CyberAgent, Inc. / Seed Planning Digital InFact, February 9, 2017
    ©CyberAgent, Inc. All rights Reserved.

Strengthen sales of video ads

  • *Video Ad Market:Online video reserch / Digital InFact, November 9, 2017
    ©CyberAgent, Inc. All rights Reserved.

Competitive Advantage

  1. Point1
    Operation capability to realize high advertising effectiveness
  2. Point2
    Strength in growing smartphone advertising
  3. Point3
    Scale and Pioneering advantage

Internet Advertising Agency Website

CyberAgent AD.AGENCY

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