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Internet Advertisement

Since our founding in 1998, internet advertisement business has been our core area which gains the largest market share at the moment. With operation capability which maximizes the advertising effectiveness as our strength, we capture the demands for video ads by smartphone penetration and keep high growth rate until now.

  • *Source: Economic and Social Research Institute, Cabinet Office, Government of Japan, "Consumer Confidence Survey, March 2016"

Variation in Ad Cost by Media

Internet advertising market keeps double-digit growth

  • *Variation in Ad Cost by Media: Dentsu, Inc. Ad cost in Japan in 2017.
  • **The Internet ad cost: Ad production expenses are included.

Sales growth outpaces market growth

  • *Growth transition: Growth rate based on setting 2012 as “100”
  • **Internet Ad Market: “Advertising Expenditures in Japan 2017” by Dentsu, Inc.

Smart advertisement leads the Internet advertising market, predicting over 1 trillion yen in 2018

  • * Mobile Ad Market centering on smartphone:DENTSU, Inc. D2C, Inc. and cyber communications inc., “Internet Advertising Market Forecast” Published in March, 2018
  • **Our share: Calculated based on the sum of smartphone and tablet advertising sales of CyberAgent Group

Keep expanding by a high demand for video ads from brand marketing.

  • *Video Ad Market:Online video reserch / Digital InFact, November 9, 2018
    ©CyberAgent, Inc. All rights Reserved.

Competitive Advantage

  1. Point1
    Operation capability to realize high advertising effectiveness
  2. Point2
    Strength in growing smartphone advertising
  3. Point3
    Scale and Pioneering advantage

Internet Advertising Agency Website

CyberAgent AD.AGENCY

Covering the latest case studies, methods and interviews with partners.