Internet Advertisement
Since its establishment in 1998, internet advertising has been our key business. We gain the number one share in the internet advertising market on the strength of maximizing advertising effectiveness through our operational and technological capabilities. It has captured the expansion of video advertising, which is expected to grow with the spread of smartphones and maintains a high growth rate.
Aiming to expand market share on the strength of the ability to maximize advertising effectiveness.
- *IR Channel「Digital Ads Make a Quantum Leap with AI」
The internet ad spend increased by 5.9% year over year in 2020 despite the impact of COVID-19, and is expected to increase by 13.1% year over year in 2021**.
- *Variation in Ad Cost by Medium: Dentsu, Inc. 2020 Advertising Expenditures in Japan
- **13.1% year over year: NIKKEI Advertising Research Institute. Forecast for Advertising Expenditure in FY2120（Revised in February 2021）
Sales growth outpaces market growth
- *Growth transition: Growth rate based on setting 2012 as “100”
- **Internet Ad Market: Dentsu Inc. 2020 Advertising Expenditures in Japan
Competitive Advantage
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- Point1
- Operation capability to realize high advertising effectiveness
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- Point2
- Scale Advantage
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- Point3
- Cutting-edge technology using AI and other technologies
Internet Advertising Agency Website
Covering the latest case studies, methods and interviews with partners.