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Internet Advertisement

We have been providing the internet advertising business since its founding in 1998. While the market is expected to grow 21% in 2021, we are leading the market by maintaining the top share in Japan with our operational and technical capabilities, including AI.
We are also beginning to apply our knowledge and technical capabilities in the digital domain to promote digital transformation (DX) to resolve social issues.

The internet ad spending is expected to increase by 21.1% year-on-year in 2021 **.

  • *Variation in Ad Cost by Medium: Dentsu, Inc. 2020 Advertising Expenditures in Japan
  • **21.1% year over year: NIKKEI Advertising Research Institute. Forecast for Advertising Expenditure in FY2120(Revised in July 2021)

Sales growth outpaces market growth

  • *Growth transition: Growth rate based on setting 2012 as “100”
  • **Internet Ad Market: Dentsu Inc. 2020 Advertising Expenditures in Japan

Maximize the advertising effectiveness by taking advantage of our operational and technical capabilities.

  • *IR Channel「Digital Ads Make a Quantum Leap with AI」

We are expanding DX business to a wide range of industries by utilizing our extensive knowledge and technical capabilities.

Competitive Advantage

  1. Point1
    Operation capability to realize high advertising effectiveness
  2. Point2
    Scale Advantage
  3. Point3
    Cutting-edge technology using AI and other technologies