Internet Advertisement
CyberAgent runs Internet Advertisement Business since its founding. With the operation capability, It achieved a high market share in the country. In association with spreading smartphone ownership, it keeps high growth rate by capturing demands for in-feed ads which appears on the timeline of Facebook, Twitter or video ads on YouTube.
- *Source: Economic and Social Research Institute, Cabinet Office, Government of Japan, "Consumer Confidence Survey, March 2016"
Variation in Ad Cost by Media
Internet advertising market keeps double-digit growth
- *Variation in Ad Cost by Media: Dentsu, Inc. Ad cost in Japan in 2017.
- **The Internet ad cost: Ad production expenses are included.
Sales growth outpaces market growth
- *Growth transition: Growth rate based on setting 2012 as “100”
- **Internet Ad Market: “Advertising Expenditures in Japan 2017” by Dentsu, Inc.
Smart advertisement leads the Internet advertising market, predicting over 1 trillion yen in 2018
- * Mobile Ad Market centering on smartphone：DENTSU, Inc. D2C, Inc. and cyber communications inc., “Internet Advertising Market Forecast” Published in March, 2018
- **Our share: Calculated based on the sum of smartphone and tablet advertising sales of CyberAgent Group
Strengthen sales of video ads
- *Video Ad Market：Online video reserch / Digital InFact, November 9, 2017
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Competitive Advantage
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- Point1
- Operation capability to realize high advertising effectiveness
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- Point2
- Strength in growing smartphone advertising
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- Point3
- Scale and Pioneering advantage
Internet Advertising Agency Website
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