Internet Advertisement
We have been providing the internet advertising business since its founding in 1998. While the market is expected to grow 14.7% in 2022 **, we are leading the market by maintaining the top share in Japan with our operational and technical capabilities, including AI.
We are also beginning to apply our knowledge and technical capabilities in the digital domain to promote digital transformation (DX) to resolve social issues.
The internet ad spend increased by 21.4% year over year in 2021, and it is expected to increase by 14.7% year over year in 2022**.
- *Variation in Ad Cost by Medium: Dentsu, Inc. 2021 Advertising Expenditures in Japan
- **14.7% year over year: NIKKEI Advertising Research Institute. Forecast for Advertising Expenditure in FY2022（Revised in February 2022）
Sales growth outpaces market growth
- *Growth transition: Growth rate based on setting 2012 as “100”
- **Internet Ad Market: Dentsu Inc. 2021 Advertising Expenditures in Japan
Maximize the advertising effectiveness by taking advantage of our operational and technical capabilities.
- *IR Channel「Digital Ads Make a Quantum Leap with AI」
We are expanding DX business to a wide range of industries by utilizing our extensive knowledge and technical capabilities.
Expand the DX business in collaboration with the retail, distribution companies and others.
Competitive Advantage
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- Point1
- Operation capability to realize high advertising effectiveness
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- Point2
- Scale Advantage
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- Point3
- Cutting-edge technology using AI and other technologies
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Internet Advertising Agency Website
Covering the latest case studies, methods and interviews with partners.