We have been providing the internet advertising business since its founding in 1998. While the market is expected to grow 6.8% in 2023*, we are leading the market by maintaining the top share in Japan with our operational and technical capabilities, including AI. We are also beginning to apply our knowledge and technical capabilities in the digital domain to promote digital transformation (DX) to resolve social issues.
- *6.8% year over year: NIKKEI Advertising Research Institute. Forecast for Advertising Expenditure in FY2023（Revised in July 2023）
The internet accounts for the largest share of the total ad spend
Sales growth outpaces market growth
- Operation capability to realize high advertising effectiveness
- Cutting-edge technology using AI and other technologies
- Adaptability to change in response to the external situation