Internet Advertising
Since its launch in 1998, CyberAgent has been expanding its internet advertising business and boasts one of the largest market shares in Japan, with its strengths in maximizing advertising effectiveness. Today, our efforts go beyond just selling ads. We are expanding into creative production that leverages cutting-edge technologies, including AI and 3D CGI, as well as digital transformation initiatives with partner companies. By harnessing AI and other advanced technologies, we continue to broaden our business domains.
Latest News and Works
CyberAgent's internet advertising business information website features some of our latest works as well as interviews with advertisers and partner media.
Competitive Advantages
Our strength lies in our advanced ad operations and cutting-edge advertising solutions that integrate AI and technologies focused on digital advertising. By leveraging these capabilities, we maximize advertising effectiveness.
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We offer an innovative service that fully integrates cutting-edge AI technology with internet advertising, from predicting ad performance to automatically generating designs, copy, and even character concepts.
Services and Solutions
AI Solutions
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Established to conduct research and development of a broad range of AI technologies related to digital marketing, the lab holds many researchers specializing in machine learning, econometrics, computer vision, natural language processing, and human-computer interaction (HCI). With advanced AI research capabilities, we strengthen industry-academia partnerships with universities and research institutions that are proactive about real-world implementation, aiming to solve business challenges while contributing academically through research and development efforts.
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The Kiwami Prediction Series provides a suite of AI-powered ad generation products. It offers a variety of options for advertisers, including video ads, landing page production, and text and banner ads.
Creative Production
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Kiwami AI Odaiba Studio is a creative production studio specializing in maximizing advertising performance. It is equipped with cutting-edge facilities, including three distinct LED walls, high-quality 4D scanning for volumetric capture, editing rooms, and recording studios. The studio is able to handle everything from shooting effective advertising creatives to production and delivery, all in one seamless process.
Digital Transformation (DX)
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We provide comprehensive support that covers every aspect of business. It encompasses not only business strategy and business planning but also the development of apps, websites, and other digital elements, with a focus on service strategy and UI/UX design. Additionally, it involves strategic design and data infrastructure development for data utilization, as well as the development of critical features that drive growth.
Research and Consulting
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Next-Generation Life Research Institute
A research organization focused on studying next-generation lifestyles, especially among Gen Z, to help companies formulate marketing strategies. The institute is engaged in conducting surveys, developing insights, planning promotions, assisting with product development, and more.
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GEO LAB.
A dedicated research organization of generative engine optimization (GEO) that researches and analyzes the use of generative AI in search and its response tendencies. We conduct surveys on the actual usage of generative AI in search and research the reasoning mechanisms behind the response generation process, which leads to the development of solutions aimed at optimizing search behavior.
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SEO LAB
Since the establishment of the dedicated SEO research organization SEO Lab in 2016, we have been conducting joint research on websites and content with Kyoto University and Yokohama City University. We regularly host seminars to present our research findings and share the latest information, including Google updates.
Certifications & Recognitions by Partners
Group Companies
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CyberZ, Inc.
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CyberACE, Inc.
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Cybertical, Inc.
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CyberGrip, Inc.
Research Laboratories
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Inbound Tourism Spending Behavior Research Lab
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AI Strategy & Planning
Advertising Compliance
CyberAgent has been focusing on improving our advertising compliance structure and promoting sound and transparent transactions. We are a dedicated advertising agency that advertisers can trust to manage their ad campaigns.
