CyberAgent Group takes the following measures with the aim of making the dating apps that we operate safe and secure for every user.
Third-Party Certifications, etc.
At Tapple, to ensure safety and reliability, we have obtained several certifications from third-party organizations.
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Acquisition of the IMS Certification Mark
The online matchmaking service certification system is operated by the Insititute for Matchmaking Service (IMS). Its purpose is to promote the spread of sound marriage services and encourage consumers to use services safely and securely. The system conducts reviews based on certification criteria, which include clearly indicating that the service is related to "finding a marriage partner" or "finding a relationship partner with the intention of marriage," ensuring proper contracts and compliance with relevant laws, verifying users' identities, and implementing a 24/7 monitoring system to maintain the quality of services. Businesses that meet these criteria and operate appropriately are awarded the certification mark.
Tapple became the first matching app to receive this certification mark in August 2022. -
Acquisition of the TRUSTe Mark
The TRUSTe mark is a certification awarded to companies that excel in protecting personal information and data security. Tapple has obtained this TRUSTe mark, ensuring our commitment to safeguarding customers' personal information.
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Acquisition of the HDI 3-Star Mark
Tapple has been awarded the 3-Star Mark in the HDI Rating Benchmark. This 3-star mark is a prestigious recognition given to companies that provide excellent customer service and technical support.
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Online dating agency business registered and approved
All dating apps operated by CyberAgent Group are registered as an online dating agency.
Tapple, Inc. Acceptance Number: 30140070011
Features and initiatives for Safe and Secure
At Tapple, we provide a safe environment for using our matching app through various initiatives, including a 24/7 monitoring system and strict identity verification.
- Age verification with government issued ID
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At Tapple, we require all users to undergo strict identity verification using official identification documents. Accepted documents include driver’s licenses, passports, and My Number cards. The submitted information is appropriately managed and used as a vital measure for age verification and preventing fraud or impersonation.
- Two-Step Identity Verification Using Panasonic’s Facial Recognition Technology
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In addition to the identity verification required by law through the submission of official identification documents, Tapple is the only company in the industry to adopt Panasonic’s facial recognition technology, which is used in airport immigration gates. We verify the match between three facial images: (1) the ID document photo, (2) the main profile photo, and (3) a photo of oneself. This ensures the prevention of impersonation.
- Early Fraud Detection System Using Machine Learning
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At Tapple, we actively utilize machine learning technologies, such as a malicious behavior score and fraud detection filters, to detect fraudulent activities at an early stage.
- 24/7/365 monitoring system
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At Tapple, we have a 24/7 monitoring system in place. Specialized staff continuously monitor for inappropriate posts or behavior and respond promptly to maintain a healthy community.
- Report Function
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On Tapple, we have a reporting function where anyone can easily report inappropriate behavior or disruptive actions, and the management team will respond promptly.
- No exchange of contact information
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In response to the growing trend of fraudulent activities on matching apps, where scammers move to unmonitored messaging apps to carry out their schemes, Tapple has, since October 2021, prohibited asking for or exchanging contact information within the app before meeting in person.
- "Safety Center" guidelines for safety measures released
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We have established a Safety Center that consolidates information on safety measures for our service. It provides guidance on things to be aware of before meeting or going on a date, characteristics of fraudulent users, how to handle situations in case of trouble, and an introduction to features that ensure safety and security.
- Emergency Contact and Consultation Hotline
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While we accept inquiries 24/7 year-round through our regular contact form, in case of emergencies, we also offer urgent support via LINE phone calls.
- Dating app Tapple published a handbook to protect yourself online
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"We have released a free Dating and Online Self-Defense Guidebook for Matching Apps to help users safely and securely use matching apps. The guidebook highlights key points to be aware of when dating online, accompanied by illustrations. Additionally, we distribute this guidebook to local governments and relevant ministries."
Efforts with local governments
Tapple, with its purpose to 'maximize the total amount of love,' aims to contribute to addressing societal issues such as declining birth rates and population decrease by collaborating with various local governments across the country. This includes conducting awareness surveys in different regions and promoting the safe use and adoption of matching apps.
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Arita Town, Saga Prefecture
Concluded partnership agreement with Arita Town in Saga Prefecture to support the life design development of younger generations (since August 2019)
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Ureshino City, Saga Prefecture
Concluded partnership agreement with Ureshino City in Saga Prefecture to expand interaction and promote population settlement among younger generations (since November 2019)
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Mie Prefecture
Concluded partnership agreement with Mie Prefecture regarding meeting and marriage (since March 2023)
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Kanagawa Prefecture
Concluded partnership agreement with Kanagawa Prefecture to promote the proper use of matching apps (since November 2023)
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Hokkaido
Concluded partnership agreement with Hokkaido regarding support for meeting and marriage (since March 2024)
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Himeji City, Hyogo Prefecture
Concluded partnership agreement with Himeji City in Hyogo Prefecture regarding marriage support (since March 2024)
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Edogawa Ward, Tokyo
Concluded partnership agreement with Edogawa Ward in Tokyo regarding support for the use of matching apps (since May 2024)
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Fukui Prefecture
Concluded partnership agreement with Fukui Prefecture regarding support for love and marriage (since May 2024)
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Himi City, Toyama Prefecture
Concluded partnership agreement with Himi City in Toyama Prefecture (since June 2024)
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Yokote City, Akita Prefecture
Selected as a subsidized project for the marriage support app grant in Yokote City, Akita Prefecture (since July 2024)
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Kagawa Prefecture
Hosted an inspection by the Kagawa Prefectural Assembly's Education and Welfare Committee (August 2024)
Efforts within industry associations
Tapple actively participates in industry association activities and aims for the healthy development of the entire industry.
The Marriage Support Project (MSPJ)
The Marriage Support Project (MSPJ), which is composed of major companies operating matching apps, aims for the healthy development of the matching app industry while also contributing to addressing Japan’s declining birthrate and increasing unmarried population. MSPJ's activities include promoting the recognition and acquisition of IMS certification, formulating and implementing self-regulatory guidelines, hosting working groups for sharing safety and security knowledge, and holding discussions with relevant government agencies. Tapple, Inc. participates in this organization as a board member company.