In our advertising business, CyberAgent has been focused on improving our advertising-related compliance structure. As a leading internet advertising company, we participate with industry organization 'JIAA' (Japan Interactive Advertising Association) to promote sound and transparent advertising transactions. CyberAgent is dedicated to being an advertising agency to which advertisers can place ads with full confidence.
Measures Against Ad Fraud
With our Advertising Compliance Committee playing the central role, we cooperate with media to which ads are placed and prevent the placement of ads on websites suspected of ad fraud. If a suspected ad fraud incident occurs, we take swift action such as by immediately taking down the ad in order to ensure sound advertising practices are maintained.
To ensure that advertisers can place advertisements with full confidence, ad distribution is blocked to any illegal or harmful websites based on lists regularly provided from JIAA. We also strive to ensure high-quality ad destinations to prevent any harm to brand value from inappropriate ad placements.
To further improve the quality of services provided in CyberAgent Group's advertising business, a team independent from sales staff checks the ad delivery reports submitted to advertisers for any discrepancies in the management screen data, application forms and invoices.
We review advertising content to ensure that ad creative work proposed to advertisers is compliant with relevant laws and regulations (e.g., Pharmaceutical and Medical Device Act), follows the JIAA (Japan Interactive Advertising Association) guidelines, and is in line with public order and morals.
To improve transparency in sales management, we thoroughly strictly adhere to the set flow when receiving advertising orders and review of the integrity of relevant documents.
Efforts to Raise Awareness of Advertising Compliance
All employees, including those engaged in advertising business and limited-term employees, receive training dedicated to advertising compliance as soon as they join the company. Even after joining the company, training is held once a year on a variety of topics that include data leaks and copyright protection. If an employee is assigned to a creative team, they are also provided with training specific to the creative process. We also periodically published an internal newsletter containing compliance information to reinforce educational efforts and raise compliance awareness.