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Fostering IT Talent

Programming Education for Elementary Students

Human Resources Development

The development of talent able to use technology to lead society into 21st century brings not only the social significance of raising the IT industry's international competitiveness and creating future jobs, but is also an important effort for increasing the potential for growing our company's internet business while reducing operational risks such as the shortage of capable engineers.

CyberAgent established "CA Tech Kids" in a joint venture with "Life is Tech, Inc." to offer programming education to elementary school students In May 2013 and provided programming educational opportunities to over 30,000 elementary students. In addition to being the driving force behind many elementary school students who have released original iPhone applications on the App Store, "Tech Kids School," where participants learn real-world programming, has achieved remarkable learning results by turning out students every year who win prizes in a variety of programming contests.

While programming education will be mandatory at all elementary schools from 2020, there are hurdles in disseminating programming education, including a lack of high-caliber teaching materials and lecturers to teach kids programming as well as disparities in educational opportunities between urban and rural areas. To overcome these hurdles, we developed the online programming learning service "QUREO" and launched its operation in February 2018.

"QUREO" not only incorporates the knowledge and expertise that CA Tech Kids has built up through its business but also leverages insight on game knowledge such as video and character navigation through collaboration with Applibot, a game company within the group. This delivers enjoyable learning, even for kids with no previous knowledge or experience, in a framework that allows them to independently learn at their own pace. Participants effectively learn the basics of programming, covering 50 items including repetition and conditional branching, in a curriculum that is even used as teaching material in programming classes throughout Japan.

CyberAgent and CA Tech Kids' efforts go beyond just helping kids acquire IT programming knowledge and skills ― they teach the skills to 'design,' 'realize,' and 'make forward progress' in an aim to support the development of "talent capable of using technology as a tool to realize their own ideas and actively engage in society."

Scenes from Tech Kids School
Scenes from Tech Kids School
QUREO Introduction Video