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Company Culture to Embrace Challenges

Developing New Businesses

In order to maintain growth in the fast-changing internet industry, it is important for us to respond quickly to changes in the environment and consumer preferences, and continue developing new businesses.
CyberAgent's greatest risk management challenges are to rapidly "create new businesses in response to change" and "turn risk into opportunity."
  • Ashita Kaigi (Meeting for Tomorrow)

    Ashita Kaigi (Meeting for Tomorrow)

    "Ashita Kaigi" is a meeting (=kaigi) led by the management team, in which new business initiatives and solutions that could improve CyberAgent's future (=ashita) are proposed and decided upon. Twice a year, each executive officer selects four people from among our business leaders and specialists to assemble teams that compete by delivering proposals. From September 2019, the format was changed from a 'ranking' format where participants compete for total score, to a 'tournament' format. This brought the event to a whole new level of tension.
    Since its inception in 2006, Ashita Kaigi has resulted in the establishment of 37 subsidiaries. From these new businesses, we have generated cumulative sales of roughly 395.0* billion yen and an operating income of ar ound 51.5* billion yen, thereby greatly contributing to business expansion.

    * As of September 30, 2023

  • Financial Strategy Meeting

    Financial Strategy Meeting

    Strategic meetings are held half year for all businesses operated by CyberAgent for the purpose of honing a 'strategic mindset' among business managers. At meetings, each business manager explains their business strategy to President Fujita, providing an opportunity to assess the growth of the business. If there are no signs that business growth either matches or exceeds growth of the overall market, strategic changes are implemented such as rethinking business content or even withdrawal of the business.

  • CAKK Program

    CAKK Program

    The CAJJ Program* was discontinued in October 2022, and we embarked on a new program to enhance CyberAgent's long-term corporate value. We optimize management resources, including human resources, and encourage new business creation through company-wide portfolio management that plots each business and consolidated subsidiary's current stage and future profit scale. In response to changes in the external environment and to make decisions on business integration and withdrawal flexibly, we hold business value enhancement meetings semiannually to review business strategies with respective executives to achieve sustainable growth in corporate value.

     

    *CAJJ Program: CAJJ program was a business cultivation program which ranked businesses by level of operating income, with clear criteria for withdrawal.

  • CA PoCMOCK CONTEST

    CA PoCMOCK CONTEST

    This is an internal competition for engineers and creators to create highly feasible services and tools by conducting technical verification and creating mock-ups of various solutions and ideas.