Retail DX

As digital transformation (DX) progresses in the retail industry, a business model known as "retail media" in which retail companies function as media companies that operate advertising media is attracting attention. CyberAgent is working to promote retail DX in Japan by applying its expertise in the digital field cultivated through its internet advertising business.

Retail Media
How CyberAgent Supports Retail Media

Retail Media

What is Retail Media?

Retail media refers to digital signage, e-commerce websites, apps, and other media operated by retail companies. By distributing advertisements to these media, advertisers aim to create new purchasing experiences and improve sales promotion. This enables advertisers to carry out marketing based on the purchasing data held by retail companies, which can be expected to have a high advertising effectiveness.
In addition, retail media can generate a new source of revenue by offering advertising space to manufacturers and others.

Market

The retail media market is attracting global attention as the third wave of digital advertising. In the United States, major retail companies such as Amazon and Walmart have successively entered the market, leading to rapid market expansion.
In Japan, more and more major retail companies are stepping into retail media as well.

The retail media has great potential, estimated to be 1.5 trillion yen, or 1% of retail sales.
CyberAgent is leveraging its expertise and technological capabilities, developed over many years in the advertising industry, to support the digitalization of retail companies and innovation in the market.

CyberAgent's Initiatives in Retail Media

CyberAgent provides comprehensive support for the launch and operation of retail media.
From developing online media through apps and ecommerce websites, to transforming stores into media with digital signage, we create customer touch points both online and offline, enabling effective advertising distribution and improving the customer experience.

Our Strengths in Retail Media

Point1Comprehensive end-to-end support from launching to operating advertising businesses

Utilizing the expertise of our industry-leading advertising business, we provide end-to-end support for all areas of the retail media business, from developing data platforms and advertising distribution platforms to media development, ad operations, and ad sales.
We pursue the maximization of advertising effectiveness and promote the commercialization of retail media.

Point2Delivering new customer experience with top-level AI technology in Japan and user interface refined through media development

We support developing retail media by leveraging top-level AI technology and media development capabilities with a track record of providing over 100 apps, including "ABEMA." Also we can grow them with specialized knowledge and advanced technological capabilities, such as one to one marketing using AI, price optimization based on economics, and UI/UX design that improves customer satisfaction.