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AI and Creative Process Outsourcing

AI and Creative Process Outsourcing transform corporate creative production tasks

AI Creative Process Outsourcing is a service that revolutionizes corporate creative production tasks through collaboration between AI and humans.

By combining customized AI tailored to each company's challenges with the establishment of dedicated teams, we enhance volume, quality, and speed across diverse production tasks - not limited to advertising - to achieve a maximum 50% reduction in production costs.

Maximizing the power of AI through two approaches: "technology" and "organization"

1. Cost reduction through dedicated AI development

We customize and implement tools such as our "KIWAMI Prediction AI" for each company to reduce production costs by improving the accuracy of effect predictions and data-based automatic generation and optimization.

2. Support for in-house production through the establishment of production systems

We leverage the knowledge we have cultivated through establishing and operating specialized subsidiaries, and we build production and operational systems where AI and people collaborate to generate results.

How we've driven efficiency through AI collaboration since 2020

For companies to strengthen their creative capabilities in the medium to long term with the introduction of AI technology, it is essential to build a unique production system. Based on our knowledge, we develop operational systems that enable AI and humans to collaborate and produce results.

Since 2020, we have been utilizing AI in the creative production process, mainly in our "KIWAMI Prediction Series," which has led to a significant improvement in operational efficiency compared to the past and maximized advertising results. In particular, the amount of advertising production by top creators skilled in AI utilization has increased up to 15 times, demonstrating the significant impact that AI support has had on actual production.

AI-driven, fully autonomous production system

With the AI, creative production has become something anyone can handle. In response to this change, many production tasks that were previously outsourced are now shifting to tasks that can be completed through the autonomous operation of AI. Given that, this project aims to build a new production system that functions primarily through AI.

Case Study: Benesse Holdings, Inc.

Benesse has incorporated AI into the production of educational materials and visuals for direct mail, achieving significant improvements in both cost and speed.
AI now generates initial concepts and rough drafts, freeing up their human talent to focus on the final stages of creative refinement. This strategic shift is advancing their production system and creating new value.