Fusion of AI and Creativity
CyberAgent’s AI Creative initiative brings cutting-edge AI technology into the world of internet advertising. From predicting ad performance to automatically generating visuals, written content, and even character concepts, AI is used throughout the entire creative process. This approach has improved production efficiency by more than fivefold and significantly boosted ad effectiveness. Powered by world-class AI research, these technologies are redefining what is possible in advertising and paving the way for next-generation creative work.
Redesigning the Creative Workflow with AI
As the demand for producing, delivering, and managing vast amounts of ad creatives grows, AI has become indispensable in internet advertising. To meet these needs, CyberAgent has developed a suite of products that support rapid, large-scale production and real-time operation of ad creatives. These products enhance quality, volume, and speed while maximizing campaign impact.
"Kiwami Prediction Series," Our Generative AI-Driven Advertising Product
The Kiwami Prediction Series automatically generates ad copy and images by predicting which creatives will perform best and often exceeding the effectiveness of existing ones. While updating our automated generation methods, we are also improving ad effectiveness by developing and implementing a proprietary Japanese-language LLM (large-scale language model) that leverages the vast amount of data we possess.
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Kiwami Prediction AI: Creative Production Support
Our AI evaluates both new and existing creatives, and we only deliver and distribute new creatives (still images or videos) when their predicted performance surpasses that of the top-ranking existing creative.
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Kiwami Prediction TD: Auto-Generated Ad Text
By combining Effectiveness Prediction AI with our automated ad copy generation, this tool enhances the performance of search-based ads by automatically creating optimized, AI-generated ad text.
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Kiwami Prediction LP: Landing Page Prediction & Generation
Kiwami Prediction LP compares the projected performance of new and existing landing pages, iteratively creating new landing pages based on these predictions. By enabling faster and more continuous operations, we improve the performance of various ad types, including search and display ads.
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AI Talent: Automatically Generated Ad Models
This tool automatically selects AI talent and generates their expressions based on actual ad delivery data. By featuring the most suitable AI talent for each target audience, it enhances overall ad effectiveness.
Creative Production Studio
Equipped with state-of-the-art facilities, including three of Japan's largest LED walls, various scanning systems such as 4D scanning, and a BOLT Jr+ motion control camera, the studio utilizes AI and virtual production technologies to pursue advertising effectiveness and video quality.
AI in Ad Operations
Shinsa AI: Creative Screening Automation
Our Shinsa AI system automatically screens creatives based on rules set by the advertiser. This streamlines workflows and boosts ad performance, allowing advertisers to focus on more essential tasks like strategic planning and performance optimization.
