Dynalyst analyzes Users’ engagement levels based on the usage, status, etc. and carries out real-time segmentation, and then serves ads tailored for each user.
As “Reengagement Ad” for dormant users, who no longer use apps after Install, has been increasingly adopted to marketing campaign recently, Dynalyst is helping 80+% of top grossing apps in Japan and the sales of Dynalyst grew over 200% year on year, as one of the largest DSP in APAC.
The new “Lift-up Ad” enables to serve uniquely tailored ads to active users in order to bring them into deeper funnel of Apps and then increase key user activities to maximize DAU and In-App Purchase.
In parallel, Dynalyst released lift measurement solutions, which can visualize the A/B test results of key user activities between test and control groups of “Lift-up Ad”. It will be fully available to every marketer worldwide in mid-September 2017.
Dynalyst will keep striving to utilize advanced ad technologies for improving In-App engagement.
Dynalyst is a data-driven dynamic retargeting platform for mobile games with an optimization engine to maximize campaign performance and help top gaming App developers all over the world. It is developed under the umbrella of CyberAgent Adtech Studio, a cross-sectoral organization of engineers who develop ad technology services. Adtech Studio was established on Oct. 1, 2013, and currently has 5 subsidiaries and offers 20 services, including SSP, DSP, and DMP with about 180 engineers.