ANA X Inc.
CyberAgent, Inc. (Head office: Shibuya-ku, Tokyo; President: Susumu Fujita; TSE:4751; hereafter “CyberAgent”) and ANA X Inc. (Head office: Chuo-ku, Tokyo; President & CEO: Shinichi Inoue; hereafter “ANA X”) have concluded a business partnership agreement related to a digital ad distribution business as part of the ANA Group’s efforts to enhance its non-airline businesses through a fundamental reform of its business structure.
This partnership will combine the strengths of both companies and work to contribute to solutions to the marketing issues faced by advertisers, local governments, and others. It will also provide ANA customers with not just mere exposure to ads but a whole new level of useful information.
The ANA Group is driving its own rebirth into an organization of resilient companies that can withstand another pandemic by transforming its business model and reevaluating its businesses Group-wide1. ANA X started operations in April 2021 as part of the reorganization of the ANA Group’s companies. It is leading the expansion of the Group’s digital platform business that is based on the concept of a world where people can earn and use miles in everyday life (a mileage-based ecosystem2) and not just unordinary activities such as air flight and travel.
In its internet ad business, CyberAgent has solved advertisers’ issues and maximized marketing effect by leveraging its experience with technologies related to the development of digital ad operations and distribution platforms, AI research and development, and its ad and product sales network, which has one of the best track records in the industry. Recently, it has been working on a DX support business for retail, healthcare, and government.
- Developing a custom ad distribution system
- Training of human resources who will take on the digital ad distribution business
Comment from Shinichi Inoue, President & CEO, ANA X Inc.:
We are thrilled to be developing a digital ad distribution business in partnership with CyberAgent. We look forward to providing our customers with useful information that they previously did not have access to by combining CyberAgent’s technologies with the data infrastructure the ANA Group has accumulated over the years.
Comment from Takahito Naito, Managing Executive Officer, CyberAgent, Inc.:
There is a sense of completely new possibilities in ad distribution that will be gained by utilizing the ANA Group’s data infrastructure. CyberAgent will provide support for the Group’s business platform initiative through the creation of an ad business and the cultivation of talent conversant in both business and digital technologies. We are truly excited to see what comes of this partnership with ANA X.
1: ANA HOLDINGS Announces Transformative Measures to a New Business Model
2: ANA HOLDINGS Announces New Business Plans to Launch a Mileage-based Ecosystem