The reason CyberAgent generates
the highest advertising effect
The expanding internet advertisement market
As consumers have more opportunities to view internet media, internet marketing is now indispensable for enterprises’ advertising activities. Smartphone advertisements are leading the growth of the internet advertisement market because the prevalence rate of smartphones in Japanese households has grown to 67.4% (*).
Smartphones became so popular that the usage of social media services like “Facebook” and “Twitter” increased and in-feed ads and video ads which appear on the timelines in the social media became trends.
Especially in the field of video advertisement, brand advertisement agencies, which had used mainly TV commercials in the past, have been using internet advertisement more and their effective promotion method is winning attention.
The smartphone ad market share of CyberAgent in 2016 was 21% and the in-feed ad market share was 26.5%, which indicates that CyberAgent is leading the internet advertisement market.
*Reference: The Cabinet Office Economic and Social Research Institute, “Consumer Trend Survey (Result from the survey conducted in March 2016)”