The reason CyberAgent generates
the highest advertising effect
The expanding internet advertisement market
As consumers have more opportunities to view internet media, internet marketing is now indispensable for enterprises’ advertising activities. Smartphone advertisements are leading the growth of the internet advertisement market because the prevalence rate of smartphones in Japanese households has grown to 67.4% (*).
Smartphones became so popular that the usage of social media services like “Facebook” and “Twitter” increased and in-feed ads and video ads which appear on the timelines in the social media became trends.
Especially in the field of video advertisement, brand advertisement agencies, which had used mainly TV commercials in the past, have been using internet advertisement more and their effective promotion method is winning attention.
The smartphone ad market share of CyberAgent in 2016 was 21% and the in-feed ad market share was 26.5%, which indicates that CyberAgent is leading the internet advertisement market.
*Reference: The Cabinet Office Economic and Social Research Institute, “Consumer Trend Survey (Result from the survey conducted in March 2016)”
In charge of Internet Advertisement Business Yasuo Okamoto
Since business start-up in 1998, we have been operating the advertisement business which specializes in the internet, and have been expanding it. The strength of our internet advertising business is in an organization that can produce the highest advertising effect for our clients.
In the internet advertising market, where changes in the media and advertising technologies are dramatic, we respond to changes promptly by always choosing organizational strategies that can increase our capabilities to maximize the advertising effect for our clients and exert the best performance.
In the present era of smartphones, video ads and in-feed ads are drastically growing, and ad formats that enable richer expressions are increasing, and so improving creative ability is important.
We established a special department that focuses on in-feed ads at our company in 2015. It is thriving and currently accounts for more than 1/4 of the market.
We were able to achieve this much expansion in market share because we have always implemented two things while focusing on advertisement effectiveness that would satisfy our clients.
Firstly, building a system for creativity which are necessary to produce effects and improving the framework. Secondly, understanding the philosophy and algorithms of the media and pursuing an effective structural design.
We always strive to do our best for our clients and by making a system to do that and also proactively investing in development, we will keep striving to provide our unique services.
