Using AI to delivery ads with better accuracy
AIRTRACK AI, an AI prediction engine for maximizing the effectiveness of store-visit promotions
AIRTRACK AI is an AI engine equipped with functions that predict user behavior. It is not only able to predict users' store visits, but also the visit rate based on ad contact, in-store purchase rate, and number of store visitors at locations with low GPS accuracy. This not only expands the number of potential customers, but also facilitates O2O marketing which maximizes the number of customers that visit physical stores after visiting them online.
CYPAR TANE, your idea development AI partner (*test trial)
CYPAR TANE, your idea development AI partner, is the first step in building a new creative process. It was developed by merging the knowledge of AI Lab, which conducts R&D on artificial intelligence technology at CyberAgent, with the experiential design expertise that Party Inc. is renowned for, which integrates technology and storytelling. In addition to face-to-face meetings, it can also be used as a tool for online brainstorming, enabling people to efficiently generate ideas in very short timeframes.
AI-driven R&D on ad distribution technology
A method proposed based on the knowledge of integrating causal inference and machine learning, which was developed at AI Lab, was applied to Dynalyst's ad serving technology, and a research paper demonstrating actual improvements to ad serving efficiency from the method was selected for presentation at "The Web Conference 2020."