Ad Creative x AI

Evolving the creative process with AI

In digital advertising, which is experiencing a growing demand from brand-name companies, the use of AI has become vital to produce, distribute, and manage the vast amount of creative work to achieve more effective advertising. CyberAgent focuses on development that utilizes AI to boost the 'quality', 'quantity' and 'speed' of ad creative process, which enables us to produce a wide spectrum of creative in a short timeframe, and implement creative work rapidly.

Kiwami Prediction Series

Kiwami Prediction AI, ad creative production in a performance-based fee structure

We offer an AI-driven innovative production process called "Kiwami Prediction AI," which produces creative ads under a performance-based fee model where creative production fees are only charged when advertising effectiveness is improved. Rather than predicting the effectiveness of new creatives against each other, Kiwami Prediction AI pits new creatives against existing creatives that are the most effective ones being currently distributed, and only those new creatives whose predicted effectiveness is higher than the existing ones are delivered to the advertiser for distribution. This technology can be used for both still images and video.

Automatic generation of effective advertising text with "Kiwami Prediction TD"

We offer "Kiwami Prediction TD," which uses AI to automatically generate ad text of hundreds of millions of keywords and improve the effectiveness and quality score of each keyword continuously. We continue to improve the effectiveness of search-linked advertisements through an innovative ad text production process.

Kiwami Prediction AI Human for the generation of unique AI models

This technology enables the production casting of models created by AI ideally suited for corporate branding, and to express a wide variety of hairstyles, poses, fashions, and situations. Thus, we are able to produce ad creatives without being restrained by the various restrictions of shooting and expression, or even contractual conditions. As we also have a number of subsidiaries that specialize in creative work, our coordination with companies like CyberHuman Productions, which specializes in 3D scanning technology and the CG production of digital humans enables us to create more material data and produce a wide variety of high-quality ad creatives.

Kiwami Prediction LED, a revolutionary video shooting style that uses AI to deliver results

We have started offering "Kiwami Prediction LED," which allows shooting to continue while predicting effectiveness in real time until better effectiveness is achieved. By using LED STUDIO, which provides a high-definition CG background space, it is now possible to freely change the virtual background. This is a revolutionary style of video shooting that seamlessly combines virtual backgrounds, real subjects, and real-time effectiveness prediction AI.

Next-gen 3DCG services

Virtual Production package, a CG production solution

We have introduced a "virtual shooting system" that can composite people and CG backgrounds in real time, enabling us to provide a "Virtual Production" package, which is a next-generation CG production solution that combines our strengths in technology for scanning people and products.

Virtual Production Package

- Converts people to 3DCG data
- Converts products and characters to 3DCG data
- Utilizes a virtual shooting system

LED STUDIO, enabling shooting in a high-definition against a CG background space

The high-definition CG backdrop created by the LED STUDIO factors in lighting and reduces the burden on performers, making it possible to shoot with an incredible sense of realism while greatly reducing the time and location constraints of actors and celebrities who have busy schedules. Even during the COVID-19 pandemic, this system has made it possible to shoot a variety of locations without leaving the studio or traveling to distant locations such as overseas.

FUTURE EVENT Basics, an event tech service that uses 3DCG and XR technology to go beyond the preconceptions of what is possible

"We have started providing ""FUTURE EVENT BASICS,"" an event tech service that gives users experiences of a new kind of value, centered on 3DCG and XR technology-based promotional content and corporate event hosting.
Events that use 3DCG and XR technology-based virtual venues have always been perceived as being too beyond reach in terms of planning and budget. However, by developing a solution able to provide high-quality virtual venues in a very short timeframe, CyberAgent makes it possible to realize virtual events in as little as one month of preparation, which is one of the ways that we contribute to solving the challenges of companies."