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Press Release

CyberAgent Defines its Purpose: "To Break Through Stagnation with New Power and the Internet"

CyberAgent

CyberAgent Inc. (Head office: Shibuya-ku, Tokyo; President: Susumu Fujita; TSE: 4751) has announced that it has defined a new "Purpose" that clearly states the significance of its existence, "To break through stagnation with new power and the internet." With this purpose, CyberAgent will continue to take on new challenges and grow together with each of its employees and aim to play a part in Japan’s economic expansion by creating value through a diverse range of internet services.
CyberAgent started out in an internet advertising business with the vision "to create the 21st century's leading company. "Since then, the company has adapted to changes in the business environment and has expanded to include media and game businesses. In recent years, "ABEMA," created with CyberAgents' strengths in technology and creativity, is growing into a social structure as a new television service designed for the smartphone age that is accessible anytime, anywhere. And these experiences have given CyberAgent comprehensive knowledge to support the digitalization of a broad range of organizations, from corporations to government agencies, including the entertainment industry.

As its businesses and organization diversified, CyberAgent established its mission statement in 2006 to clarify the company's code of conduct and has been working to instill its values among employees (revised in 2009 and 2016). The company has introduced a number of unique systems and frameworks such as the "merit-based lifetime employment" system that abolishes promotion based on seniority and has been working to both create an environment where employees can reach their full potential and foster a corporate culture that encourages employees to take on new challenges. At the same time, CyberAgent seeks to embody a new type of Japanese management for the 21st century.

The COVID-19 pandemic has changed people's behavior and has had an enormous impact on society. CyberAgent has defined the new purpose in this context, reaffirming its role in society and its passion for breaking through stagnation and bringing vitality to Japan—a passion that CyberAgent always has since the company's foundation. To achieve this purpose, CyberAgent will use the internet that has been integrated into our daily lives and its ability to open up new markets without being held back by preconceived ideas.

Under the purpose "To break through stagnation with new power and the internet," CyberAgent will carry out its business activities to achieve sustainable growth with its employees, contribute to empowering Japanese society, and aim to realize this purpose. 

About the Purpose