Adjust, a leading mobile attribution and tracking platform, is calling on key members of the mobile marketing industry, including demand side platforms, ad networks and attribution vendors, to take on the fight against mobile ad fraud with a new anti-fraud alliance.
Performance advertising fraud continues to be a problem as mobile in-app ad spend grows. Billions of dollars are lost to digital ad fraud each year. Trust and transparency are the most pressing issues in the programmatic ecosystem today, and ad fraud is at the center of this discussion.*1
All CAAF members, including Dynalyst, collaborate on an agreed set of guidelines that all members adhere to. These guidelines cover key topics, such as who is responsible for preventing fraud (and where), as well as the best methods for fraud detection and prevention.
Dynalyst will keep striving to utilize advanced ad technologies to deliver trusted and credible advertising results. Partnering with Adjust is a step toward fighting the serious issue of ad fraud.
■ What is Dynalyst?
Dynalyst is a data-driven dynamic retargeting platform developed for mobile games with an optimization engine to maximize campaign performance that helps top gaming App developers all over the world under the umbrella of CyberAgent Adtech Studio, a cross-sectoral organization of engineers who develop ad technology services. Adtech Studio was established on Oct. 1, 2013, and currently has five subsidiaries and offers 20 services, including SSP, DSP, and DMP, with about 180 engineers.