Internet Advertisement Business

Advertising effectiveness is becoming increasingly important as programmatic advertising becomes more prevalent. CyberAgent Group, including CyberAgent itself and its subsidiaries and organizations that specialize in advertising, has amassed a wealth of unique operational expertise and advertising data over the decades. By combining this with its technological advantages, including AI technology-driven advertising products and creative production studios equipped with state-of-the-art equipment, CyberAgent strives to maximize advertising effectiveness.

AI Lab, our proprietary AI research and development organization established in 2016, where approximately 100 researchers are currently based, has risen to the rank of 4th in Japan and 49th globally^* as a leader in AI research, all while striving to enhance collaboration between industry and academia.
Its research findings have been used to develop a wide variety of products. Among these, we are especially proud of the high advertising effectiveness of our independently developed "Kiwami Prediction Series" (ad products using generative AI), which allows us to deliver ad creatives that outperform existing ones.

• * AI Research Ranking 2022 Thundermark Capital (Revised in February 2023)

In the rapidly changing internet advertising industry, we aim to achieve sustainable growth through flexible strategic planning.
Given the growing expectations for the future of DX business utilizing “proprietary data held by companies,” we were among the first to form partnerships with major Japanese companies in the finance, retail, mobility, and telecommunications industries, and are promoting the creation of new advertising business.
In recent years, we have expanded the use of AI beyond maximizing advertising effectiveness to improve operational efficiency and build new advertising methods in the era of generative AI, transforming structural changes into growth opportunities.