Game Business

CyberAgent entered the game business in 2009 with seven subsidiary companies, most notably Cygames Inc., developing, operating, and providing games of various genres. They work together to improve technological capabilities and creative appeal, continue to create hit titles, and extend existing titles' lifespans to achieve sustainable growth.

Market

The Japanese game market has grown to 1.3 trillion yen with the spread of smartphones, as the gaming population has expanded in response to demand during the COVID-19 pandemic, making it the world's third-largest market after the United States and China*. To seize growth opportunities in the global market, we are expanding our proven domestic titles for worldwide release while simultaneously launching new games both domestically and internationally to maximize growth potential.

* KADOKAWA ASCII Research Laboratories, Inc., Famitsu Mobile Game White Paper 2025, March 27, 2025)

5-Year Results

The game business has grown to a scale where it boasts a large share of Japan's smartphone game market, mainly due to the major hit "Umamusume: Pretty Derby*" by Cygames, Inc., released in 2021. In fiscal year 2025, we released seven new titles, including several global launches, with multiple titles achieving success. Global expansion of existing titles also progressed, with overseas sales reaching ¥20 billion, a six-fold increase compared to the same period last year. Furthermore, operating profit nearly doubled from the previous year, driven by the transition to the external payment method.

* © Cygames, Inc.

Competitive Advantages

Point1Extending the lifespan of game titles by leveraging operational skills and making them viral

Over the years, we have created many hit game titles by cultivating the technology, operational, organizational, and adaptability to change needed to deliver high-quality products. And we have achieved a long lifespan for our major hit games through a wide variety of ways. “Umamusume: Pretty Derby,*” which initially gained fans through its anime, has expanded to new anime series, movies, and comics to attract new users and to deliver new experiences to retained users. It is expanding its presence on multiple platforms, including the launch of English and Steam versions in fiscal year 2025. Currently, multiple flagship games occupy top positions in sales rankings, making our portfolio robust. We are committed to making our games long-lasting and engaging.

Point2Creative appeal and technological capabilities to increase success rate of new game titles

We entered the game business in the era of feature phone games, where we learned game development from scratch. As a result of our organization's passionate efforts, we have grown to secure a high market share in the increasingly competitive mobile game market with one of the largest-scale development and operation system for smartphone games in Japan.

We have created an environment that allows our capable talent to maximize their abilities. In the game business, we collaborate beyond the boundaries of the subsidiaries with active information exchange and mutual quality checks between sites. As a result of the organization's united and highly enthusiastic efforts, we have gained the trust of leading IP holders in the quality of our games, and our collaboration with them has increased.

We strive to enhance our creativity and technological capabilities to maximize group synergies and aim to produce high-quality games which will be well received by users around the world.