Price Agent (AI × Economics-Based Pricing Optimization)
Pricing strategy that doesn't rely on intuition and experience is crucial
As the saying "pricing is management" suggests, product pricing is a critical element of business operations. Rising raw material and labor costs are forcing companies to revise prices and reevaluate costs. Meanwhile, the growing diversity of customers and increasingly complex product lineups make traditional pricing based on intuition and experience harder than ever. Companies often encounter difficulties in optimizing prices, hindering their ability to effectively tailor pricing for individual products. Additionally, their current discount strategies, which involve applying uniform price reductions without considering customer data or past purchases, result in inefficient resource allocation.
CyberAgent offers "Price Agent," a service that optimizes prices using a scientific approach based on AI technology and economic analysis methods to support corporate pricing decisions.
Price Agent's Two Approaches
When a company raises prices for its products or services, it must consider two approaches: "price optimization per product" and "price (including coupons) optimization per customer."
Leveraging CyberAgent's AI technology, expertise in economic analysis methodologies, and proven track record of applying these to business, we implement these two approaches to solve the pricing challenges companies face.
CyberAgent's Strengths in Pricing Decision Support
Japan's Largest Team of Economic Analysts
CyberAgent established a specialized organization in 2016 to promote the practical application of economics. As of January 2025, it employs over 20 economic analysts and researchers, forming Japan's largest team. Professionals with diverse backgrounds support pricing decisions using economic analysis methodologies.
Applying Auction Expertise to Internet Advertising
Since most internet ad placements are determined through auction formats, setting the right price for ads is crucial. For over a decade, CyberAgent has leveraged economics in this field, improving ad effectiveness by determining optimal pricing for the countless combinations of users and ads. We apply this expertise to real-world pricing to support your pricing decisions.
Proven Revenue Growth Through Price Agents
We have a proven track record of supporting pricing decisions across online and offline channels through developing AI and economics-based pricing methodologies and designing coupon distribution strategies.
