Press Release

New App “Hello Kitty Merch Match” Officially Launches in 144 Countries and Regions Today

Collect Iconic Character Merch on Your Phone!

Game ｜September 29, 2025

Applibot, Inc. (Headquarters: Shibuya, Tokyo; President: Koki Ukita), a consolidated subsidiary of CyberAgent Inc. (Headquarters: Shibuya, Tokyo; President: Susumu Fujita), announced the official global launch of “Hello Kitty Merch Match” today, Monday, September 29, 2025. The game is now available in 144 countries and regions worldwide.

Hello Kitty Merch Match is a 3D puzzle game, offering simple, accessible gameplay where players find and tap on three matching Sanrio character merchandise items to clear the stages. The game features over 1,000 different Sanrio character items that players of all ages can enjoy collecting while exploring an extensive virtual collection that includes everything from nostalgic collectibles to the latest releases.

■ About Hello Kitty Merch Match

“Hello Kitty Merch Match” is a 3D puzzle game featuring over 1,000 pieces of Sanrio character merchandise. With simple rules—just tap three matching items to clear them from the board—the game offers an easy, enjoyable experience for all ages. Players can collect everything from nostalgic merch to the latest goods, appealing to a wide audience across generations. The game officially launched in 144 countries and regions on September 29, 2025.

■ Hello Kitty Merch Match Overview

Title	Hello Kitty Merch Match
Genre	3D Match Puzzle Game
Release Date	September 29, 2025
Price	Free to play (In-app purchases available)
Supported OS	iOS/Android (Availability may vary by device model)
Developer and Operator	Applibot, Inc.
Copyright	© '25 SANRIO CO., LTD. APPR. NO. G650141 © Applibot, Inc.