AbemaTV to Launch Premium Video Ad Distribution Operated by Dentsu and Hakuhodo DY Media Partners

“AbemaTV,” a free-to-view Internet television service operated by AbemaTV, Inc., announced that in March 2019, it will connect to both the “Premium View Instream Video Ad” offered by three companies of Dentsu group and the “Brand View Instream Ad” offered by four companies of Hakuhodo DY Media Partners group, enabling the company to generate additional advertising contracts and expand its advertising sales. It is the first distribution of advertising networks on “AbemaTV” will initially be available on its on-demand service “AbemaVideo.”

The distributors of both “Premium View Instream Video Ad” and “Brand View Instream Ad” are subjected to strict requirements–they must be either digital media possessing high-quality premium content made by professional creators or video distribution services operated by commercial TV stations. In addition, the “video content must be that which is managed by a media provider rather than that posted by users,” while it must be provided by “those media offering video content in compliance with laws relating to copy and portrait rights.” These requirements minimize the chance of falling victim to recent negative trends in Internet advertising such as ad fraud (the practice of fraudulently representing online advertisement impressions and clicks) as well as the placement of adverts on inappropriate websites or content to damage the brand’s value. It allows advertisers to capitalize on the DMP data provided by each service without risking their reputation.

Many companies including national advertisers who place adverts on “AbemaTV” consider it a safe platform for brands with a significant reach to younger generations and a high completed view rate. AbemaTV is committed to providing our users with attractive content and functionality while offering advertising solutions that can help advertisers address their challenges.