The distributors of both “Premium View Instream Video Ad” and “Brand View Instream Ad” are subjected to strict requirements–they must be either digital media possessing high-quality premium content made by professional creators or video distribution services operated by commercial TV stations. In addition, the “video content must be that which is managed by a media provider rather than that posted by users,” while it must be provided by “those media offering video content in compliance with laws relating to copy and portrait rights.” These requirements minimize the chance of falling victim to recent negative trends in Internet advertising such as ad fraud (the practice of fraudulently representing online advertisement impressions and clicks) as well as the placement of adverts on inappropriate websites or content to damage the brand’s value. It allows advertisers to capitalize on the DMP data provided by each service without risking their reputation.
Many companies including national advertisers who place adverts on “AbemaTV” consider it a safe platform for brands with a significant reach to younger generations and a high completed view rate. AbemaTV is committed to providing our users with attractive content and functionality while offering advertising solutions that can help advertisers address their challenges.
About “Premium View Instream Video Ad”
About “Brand View Instream Ad”
|Availability||PC / Google Play / App Store / Amazon Appstore|
|Country||Japan, the US, Australia, Thailand, Canada, the UK, Brazil|