Forging a New Era in Anime Production: The Future CA Soa is Building with Creators

TECH&CREATIVE

Japanese anime continues to expand its presence in the global market. But behind the scenes, there's a growing call for change—for better creative environments and production processes that truly honor the passion of the artists.
In response, CyberAgent has launched "CA Soa," a new animation studio designed to answer this call and contribute to the sustainable future of the anime industry.

What does ideal craftsmanship look like when guided by the principles of "an environment where creators truly shine" and "technological innovation"? We sat down with CA Soa's President and Producer, Masakazu Ogawa, and Animator, Hiroshi Arisawa, to discuss the studio's mission and vision.

Build the "Ideal" Studio: The Passion and Purpose Behind CA Soa

—First, could you share the story and inspiration behind the establishment of CA Soa?

 Ogawa: There are two motivations. The first is a simple desire: to create high-quality anime in an environment where creators can feel secure and focus completely on their work. The second is a strong personal drive to build a place where I can take on new challenges with trusted colleagues who share the same vision for innovation.

The turning point came about a year ago, when I received a proposal from Yamauchi-san at CyberAgent to launch a studio that would handle everything from planning to production while pursuing an ideal creative environment. I knew instantly that with their support, we could genuinely build the workplace I’d always dreamed of. The first person I called was Arisawa, and from there, we started gathering other creators I trust to lay the groundwork.

—What future do you envision for the studio?

Ogawa: We are aiming for two things: first, to build a production environment where creators can do their absolute best work, and second, to leverage that environment to consistently produce high-quality anime that captivates a global audience.

Japanese anime is revered globally, and its artistic expression and animation quality are evolving every single day. To ensure this incredible culture continues to thrive, CA Soa is dedicated to building the infrastructure and environment needed to unlock the full potential of our creators.
We believe that by doing so, we will not only produce exceptional work, but also contribute to the overall advancement of the anime industry itself. 

  Masakazu Ogawa     /President, CA Soa
Masakazu Ogawa /President, CA Soa

I've been in this industry for over two decades, and my experience tells me that there is still untapped potential on the ground floor to better channel individual passion and talent into organizational strength. Frameworks that allow teams to share knowledge and work seamlessly, and that ensure creators are properly rewarded as the market grows—these are absolutely critical.

 That’s why at CA Soa, we are really focused on being "creator-first." We aim to pioneer a new production model that allows artists to focus on their craft without worry, where their hard work is rewarded, and where the studio floor itself drives the pursuit of excellence.

—Arisawa-san, what were your expectations when you decided to join CA Soa?

Arisawa: I strongly resonated with Ogawa-san's vision to fundamentally improve the production environment. The "creator-first" principle is particularly encouraging for us artists. I am hopeful that we can achieve an ideal way of working, creating high-quality works while valuing our lifestyles.

I've worked as a freelancer on many different projects, but I have always wanted to be more deeply and consistently involved in the creation of a project. I am very excited to play a role at CA Soa, a studio that aims to balance production efficiency with the pursuit of creativity through technological innovation.
 

Creator-Led Production Supported by Technology

—Could you elaborate on your specific measures for implementing a "creator-first" approach and utilizing technology?

Ogawa: At CA Soa, "creator-first" is not just a slogan. It is our genuine commitment to building an environment —from its systems to its daily operations—that enables peak creative performance.

Thanks to CyberAgent's solid business foundation, we can strengthen our back-office and business support systems. Moreover, professionals from various CyberAgent businesses participate in our management meetings to help us answer the critical question: "How do we not only create great work but also make it a hit?"
Having access to the Group's assets and being able to engage in frank discussions is a significant advantage.
This support structure allows us to focus on an environment where creators can immerse themselves in their work without being burdened by non-specialized tasks.

Regarding the studio's location, we are curbing fixed costs while prioritizing convenience for creators. The resources freed up will be reinvested in compensation and enhancing the production environment. This is our attempt to modernize the industry's traditional culture of profit-sharing, ensuring sustainability.

And technology is another key here. Within the CyberAgent group, there’s a dedicated tech organization that works directly with creators and artists, listening to their needs to develop tools that help the creative process.

CA Soa will actively leverage the Group's tech and DX expertise to bring more visibility to the pipeline, streamlining information sharing and enabling data-driven decision-making. Our ultimate goal is to feed the insights we gain back into the wider Group, creating a virtuous cycle of innovation.

However, our fundamental principle is that technology is a means to support creators; the creators themselves are always the protagonists.

—How will the technology affect the work of creators?
 
Ogawa: For example, we can have AI handle simple, auxiliary tasks, allowing creators to concentrate on creativity, such as drawing and direction. We let AI to serve as a foundation to maximize human creativity. This is a key part of our innovation strategy.

Especially in new works, the subtle facial expressions and emotional nuances of characters cannot be fully expressed by AI alone. This is where the skill and sensibility of our creators truly shine; this is where CA Soa will build its strength.  

  Hiroshi Arisawa     /Animator, CA Soa
Hiroshi Arisawa /Animator, CA Soa

Arisawa: Some creators might feel a mix of excitement and anxiety about new technology. However, as Ogawa-san said, we highly value hands-on craftsmanship.

 We use technology to become more efficient, and then we invest the time we save into the things that require a human touch: the meticulous detail in a character's close-up, the unique atmosphere of a scene—the kind of power that can only come from hand-drawn animation. 

Viewers can feel the difference. There's a certain energy, a nuance in the expression, that comes from the human hand that AI can't replicate. That is the core value of our craft, and we have a responsibility to protect and pass it on to young creators.

Sketching a Global Future, Together with Creators

—What kind of people would you like to join CA Soa?

Ogawa: We are seeking individuals with a passion for challenging the status quo and striving for something better. While the anime industry has a long history, we now need the ambition to update the production process and workstyle from a fresh perspective, unbound by old customs. 

CA Soa is a studio where everyone builds the culture together, a place where ideas can take root easily. I would like to build a team that shares pure desire—"to make great work in a good environment"—has the spirit to co-create new value, enjoys problem-solving while cherishing the fundamentals of creation.

—And could you share your thoughts, Arisawa-san?

Arisawa: Genuine love for anime, joy for the creation, and curiosity are what matter most. For anyone with those aspirations, this studio will be an incredibly exciting environment.

I also believe that it will become even more critical to ask ourselves the question: "Why are we creating this?"

CA Soaでは「心から愛情を注げる作品と現場」を皆さんと築きたい。人の持っている表現の力を信じて、新しい手法にも情熱を注いでいける、そんな方々と一緒に素晴らしい作品作りに邁進したいです。

—Finally, what do you think is the ultimate vision for CA Soa?
 
Ogawa: We should earn trust by establishing a solid production system.  From there, we will proceed to tackle original projects. We will create world-class animation guided by a simple belief: the creator is the protagonist, and our mission is to make something truly exceptional.
The industry needs a creator-led update now. We aim for the new culture emerging from CA Soa to be a positive catalyst that contributes to the entire industry by prioritizing the value of our creators and the environment around them.

Arisawa: We are entering an era where "what we aim for, who we work with, and how we work" are becoming even more critical. For anyone who would like to master their craft and take on new challenges, CA Soa offers a world of possibilities and inspiration. I would like to buid a team that views the pursuing the future of the entire industry as our mission, a team that can grow alongside the next generation of forward-thinking creators.

 

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Why is "Touken Ranbu" Loved Worldwide? Nitroplus President Takaki Kosaka Talks about His Philosophy of IP

TECH&CREATIVE

Celebrating its 10th anniversary, Touken Ranbu continues to capture the hearts of fans worldwide, both in Japan and beyond. Yet, Takaki Kosaka, President of Nitroplus, remarks, "We never intentionally targeted the global market." Still, the company's creations have undeniably transcended borders, captivating a big fan base. In this article, we delve deep into the unique philosophy of IP at Nitroplus that fuels their ability to produce one hit after another.

Touken Ranbu is a popular Japanese IP and a free-to-play simulation, strategy, and RPG browser game where players collect and strengthen male characters, who are the personifications of historical swords, to battle against historical enemies.

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