Transforming Ad Creative Production to Transform Management: The Forefront of "AI x Production Process Reform"
As the wave of digital transformation (DX) sweeps across industries, the field of corporate creative production is undergoing a pivotal moment. Many companies are facing the ever-increasing, increasingly diverse demands for creative content. The traditional process is reaching its limits and grappling with critical issues such as "resources failing to keep up with the daily increase in tasks," "spiraling outsourcing costs," and "production speeds that cannot match market changes."
To break through this impasse and support sustainable growth, we launched our AI Creative BPO (Business Process Outsourcing) Division in December 2024. Here, we’ll explore the new creative production system that combines AI and humans—and share a look inside our specific initiatives through works.
Contents
Why AI in Creative, Why Now? The Core Challenges Facing Companies
The Reason Why Collaboration Between Humans and AI is Essential
[Case Study] The AI Creative Center with Benesse: Value Creation Through Co-Creation
Why AI in Creative, Why Now? The Core Challenges Facing Companies
In just the last few years, generative AI, video platforms, and personalized content delivery have fundamentally altered how we interact with information. This shift is forcing companies to completely re-evaluate how they communicate with consumers.
In the digital advertising field, especially, the sheer volume and speed of content needed to drive results has accelerated beyond what traditional structures can handle. Rising production costs, overwhelming quality control, and a slow response to change are becoming serious threats to a company's competitive edge. It's clear that redesigning the creative process around AI is no longer optional—it's essential.
Introducing CyberAgent's CPO (Creative Process Outsourcing）
To address this, we launched our AI Creative BPO Division in December 2024. This division is built on our years of AI expertise in our internet advertising business, and on our proprietary "KIWAMI Prediction AI," an AI model trained on a massive dataset of creative assets and performance data to maximize ad effectiveness. Our goal is to provide end-to-end support for a company's creative production process, from strategy to daily operations.
Our mission isn't just to take work off their hands. It’s to actively lead the company's transition to an AI-centric production process, one that will contribute to sustainable growth.
General Manager, AI Creative BPO Division.
Saki Minoda joined CyberAgent in 2013. After leading the SEM sales and operational consulting department in the advertising division as a director and deputy general manager, she was appointed General Manager of the AI Creative BPO Division in 2025, spearheading its launch.
Our approach is designed to cut current production costs by 50%. We do this by supporting all of a company's creative needs—not just ads—with a combination of custom AI development and a dedicated production team for each client.
1.Custom AI Development for Drastic Cost Reduction
We start by implementing a customized version of our AI toolset, including "KIWAMI Prediction AI" to improve the accuracy of performance forecasts and automate the generation and optimization of creative assets based on data. At CyberAgent, we’ve used "KIWAMI Prediction AI" to produce 100,000 creative assets in-house in three months and have seen our top creators increase their output by as much as 15x. We bring this expertise to our partners to streamline processes and stabilize quality.
2. Building a Dedicated, AI-Powered Team to Support In-Housing
Alongside AI implementation, building a customized production system is essential for companies to strengthen their creative capabilities over the long term. We leverage our practical expertise from establishing and operating specialized creative subsidiaries to help companies build in-house creative teams that can collaborate effectively with AI. We support clients until they can autonomously and continuously produce high-quality creative work.
The Reason Why Collaboration Between Humans and AI is Essential
The evolution of AI is happening at an incredible pace, and it's already transforming the creative landscape. The future we envision is one where AI autonomously drives creative generation. The current "collaborative phase," where humans fine-tune AI's output, is merely a transitional step.
Soon, the kind of sophisticated creative work that once required deep expertise will become accessible to anyone, thanks to AI. This will shift us toward a world where complex outsourcing and granular production steps are no longer needed. In this world, humans will be freed from tedious tasks, allowing them to concentrate more on essential domains such as creativity and strategy.
In this new era that demands speed and flexibility in AI adoption, our CPO acts as a partner to optimize your entire production system and drive that transformation. Having already built successful systems that merge the strengths of humans and AI using tools like KIWAMI Prediction AI, we are uniquely capable of translating this vision into real-world results.
[Case Study] The AI Creative Center with Benesse: Value Creation Through Co-Creation
One of the best examples of our AI Creative BPO division in action is the AI Creative Center, which we established in Okinawa last year in partnership with Benesse Holdings. Benesse works to solve social issues in diverse fields like education and elder care, and they identified accelerating their use of AI and digital tech as critical for future growth. We saw a clear opportunity for our technology and expertise to help, which led to this collaboration.
In the six months, we’ve already begun integrating AI into a wide range of creative assets, including illustrations, flyers, and videos. For example, using AI to generate character and illustration assets for educational materials has resulted in major cost savings compared to traditional model casting and illustrator fees. For another project, creating dozens of illustrations for an English listening test, we used generative AI to generate multiple drafts. This allowed us to align on a direction before final production, drastically cutting down the timeline. This isn't just about replacing assets with AI; it's about transforming the entire creative workflow.
Toward the Realization of Sustainable Creative Production
What generative AI can do today has expanded dramatically since we started this division just six months ago. This collaboration between humans and AI allows us, as business professionals, to focus our time and energy on the things only people can do: creating, making decisions, and communicating. We believe our AI Creative BPO is an essential solution for the future of business—one that creates this environment and serves as a powerful catalyst for enhancing competitiveness and achieving growth.
CyberAgent continues to support business transformation by offering BPO services centered on our AI Creative BPO Division to many companies. The time in which companies, creators, and AI work in unison to generate new value has already begun. We invite you to join us in achieving creative DX, the key to competitiveness.
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