Meetup Event Report: AI Fes. 2025
Across CyberAgent's diverse landscape—from Media & IP and Advertising to our Game business, we are actively driving AI-powered product development and creating tools and projects to enhance both quality and productivity.
In February 2025, we held "AI Fes.," an internal meetup event that brought together these initiatives. The event featured 65 posters and 26 booths from various departments, including the AI Lab, which conducts R&D on a wide range of AI technologies. The latest research findings and practical applications were presented, showcasing our commitment to technological innovation.
More than 1,000 employees from every position—engineers, researchers, designers, and business professionals—came together. The day was filled with active discussions aimed at strengthening our internal network that will drive the entire group forward.
This report, featuring insights from event organizer Gosuke Shimada of the SGE AI Strategy Division, will take you inside the festival, highlighting key presentations and capturing the atmosphere.
Contents
Connecting All Employees Involved in AI
Over 1,000 Employees in Attendance at AI Fes.
Booth and Poster Introductions
I would like to turn connections into a competitive Advantage going forward.
Profile
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Gosuke Shimada
AI Strategist & Technical Artist
SGE AI Strategy Division, Game Business
Gosuke Shimada joined CyberAgent in 2011. As a creative director, he was involved in the development and planning of several games. In 2023, he launched the AI Strategy Division within the Game Business, where he now leads AI adoption across various areas of game development. He also actively supports external AI communities.
Connecting All Employees Involved in AI
─ As the proposer and organizer of AI Fes., could you tell us about the background leading to the event?
Shimada: My role began when I launched the AI Strategy Division to drive AI adoption in our game business. In pushing for greater productivity in development, one thing became crystal clear: AI evolves so rapidly that falling behind on the latest advancements is a direct threat to our business momentum.
At the same time, the rush to keep up can lead to duplicated efforts, with different departments running similar research and validation in isolation. Because CyberAgent operates across so many different business domains, we run the risk of constantly "reininventing the wheel."
Given that, I made a proposal at "CA BASE SUMMIT," our annual conference for technologists. My idea was to create a single event that would bring all of our company's generative AI initiatives and case studies into one place, creating a hub for active collaboration.
─ In order to share knowledge and resources, could you also explain why you chose the poster session format?
Shimada: There's a culture of presenting at conferences and publishing papers across CyberAgent, especially in the AI Division. I've been to many AI conferences myself and have always been struck by the dynamic discussions and spontaneous collaborations that happen during poster sessions. What really solidified the idea was our internal "AI Lab Showcase" in the summer of 2024. Seeing so many people from different divisions gather and engage with the researchers' posters was quite inspiring.
A traditional conference format has its merits, but given the fast-paced evolution of generative AI, we needed a format that would maximize interaction. That's why we chose a poster session. And by calling it a "festival," we wanted to add an element of excitement—to create a casual environment where engineers and creators could freely exchange ideas and build lasting connections.
When I pitched the idea to management, the feedback was very positive. They saw it as a great solution that would not only foster knowledge sharing but also create a custom that people finalize their work for presentation, inspiring one another. They also advised us to start with a manageable scale and noted that many people were eager for such a platform, making it a potentially newsworthy event.
Through further discussions, we decided to focus on strengthening the horizontal connections and community among those involved in AI within the company.
Over 1,000 Employees in Attendance at AI Fes.
─ Seeing employees in such active discussions must have been exactly what you hoped for.
We had teams from every corner of the company—engineers, researchers, designers, business roles. Some showcased fully developed products, others shared valuable know-how. It was a perfect reflection of the breadth of our business domains. Our goal was to create a casual atmosphere where anyone felt comfortable exhibiting, and it was a huge success. With more than 1,000 attendees, every booth and poster was surrounded by constant, energetic discussion, right up to the very last minute.
Booth and Poster Introductions
Here is a showcase of the posters and booths from the event, along with comments from the presenters.
■ Development of a Conversational AI that Discerns Customer Situations and Guides Them to Appropriate Procedures
AI Division, AI Lab Agent Development:Our team exhibited the foundation of our conversational AI service and image recognition technologies. The feedback and opinions we received through the demos strongly reaffirmed our motivation to work towards swift real-world implementation.
■ Getting Started with GenAI and Inference on the Cycloud ML Platform
Group IT Promotion Division, CIU: The Cycloud ML Platform is our end-to-end machine learning infrastructure, available to all employees. We showcased its features, use cases, and cost structure, and also demonstrated our "GenAI Tool Deployment Service," which lets anyone deploy AI tools with just a few clicks. The conversations we had confirmed the rising interest in AI across all roles and departments. Meeting users face-to-face, many of whom we'd only known by online chat, gave us invaluable feedback and helped us build relationships for future collaborations.
■ SGE AI Strategy Division
Our team showcased several initiatives that support game development and operations. As development costs rise and features grow more complex each year, we presented our medium to long-term strategy for applying AI to continue delivering superior player experiences.
■ [AI x Economics] Pricing and Diversity
AI Division, AI Economics Company: We shared case studies on our dynamic pricing work in the retail and e-commerce sectors. We had a great discussion with folks from the Media Division who could see immediate applications for the solution. It was also a rare opportunity to talk technology directly with the management team, including Executive Vice President Yasuo Okamoto, who was one of many executives who stopped by.
■ Use GenAI Safely and Securely: An Introduction to our Guidelines and the "Similarity Check Support Bot" for Everyone
AI Operations Office: Our "Similarity Check Support Bot" helps users check for similarities with external images. It's designed to catch things that are hard for a human to spot or when the user is simply unaware of a similar existing work.
We also run a company-wide educational campaign with a simple message: As genAI tools become more common, everyone has the potential to become a creator. This also brings the risk of unintentional copyright infringement. We urge all employees to use the Similarity Check Support Bot to help avoid these issues, drawing on lessons from actual legal cases.
Presenting at AI Fes. made it clear that we need more education on copyright in general, not just for generative AI. There's a common misconception that "if I made it myself, it can't be infringement." This highlighted the need to increase awareness of our bot across the entire organization, regardless of role.
■ User Test Results from an AI-Powered Writing Assistant in Ameba Blog
AmebaLIFE Division: For AI Fes., we wanted to find the best UI for integrating generative AI into our service. We built a prototype directly into Ameba Blog and had real bloggers test it out. Their feedback, which we displayed on our poster, revealed usage patterns and UI considerations that we, as developers, would never have discovered on our own.
Feedback from attendees showed a strong interest in on-device, client-side generative AI, especially from front-end engineers. It was very useful to share our findings and challenges with other developers. We also heard from employee-bloggers that title generation is a major pain point for them, with many saying they would use the feature as soon as it's released.
■ Business Applications from the Natural Language Processing (NLP)
AI Lab.: The NLP team at AI Lab focuses on both academic research and industrial applications. At our booth, we introduced our team members, their specialties, and our key achievements over the past year.
We received a ton of inquiries from different business divisions about their NLP-related challenges. Several have already led to follow-up meetings and are developing into concrete projects. As excitement around AI grows, we're eager to contribute by bringing the latest NLP technology to every corner of the business.
AI Fes. was a fantastic opportunity for us to share our work beyond our immediate division. We look forward to building on these new connections and fostering more collaborations in the future.
■ Utilization of Audio Data by the AI Lab Audio Team
AI Lab Audio Nexus: This presentation showcased research on isolating human voices from audio sources heavily mixed with BGM or environmental sounds. The technology can also produce studio-quality voice recordings even from low-quality audio captured with poor microphones or in noisy environments. The live demo was a great success, with attendees expressing amazement at the results.
■ AI POS: AI x UX in Practice for our B2B Retail Product
AI POS Company: We shared a demo of our product, which launched in November. Members of the sales division immediately saw its potential to solve problems for their clients. We also had a great technical discussion with researchers from the AI Lab, which is expected to kick off several new collaborations.
■ The Past and Future of our Sports Video Tech
WINTICKET Sports Video Tech Division: We had a fantastic discussion about the new sports viewing experience we're developing for WINTICKET. Attendees were really engaged and interested in our vision.
I would like to turn connections into a competitive Advantage going forward.
── With over 1,000 people attending, what's your vision for the future, following on the momentum from "AI Fes."?
Shimada: At CyberAgent, we've always been quick to adopt new technologies like generative AI, which has led to a lot of ground-level collaboration. That speed is one of our strengths. But to achieve a greater business impact, improve efficiency, and make the best use of our resources, I believe more structured, cross-divisional collaboration is essential.
The connections that were forged across divisions and products at this AI Fes. are a fantastic result.
The idea of "holding a festival to get everyone excited and talking" feels very true to CyberAgent's tech culture. We absolutely plan to hold it again next year, and my vision is to make it a premier venue for generating real innovation and concrete solutions to our challenges.
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