Part 1: Our Purpose

Our approach to internet advertising is to "solve our clients' business challenges and maximize their business growth." We do our best to take on several challenges.

"We want to change the history of the advertising industry"
This is a concept to which I personally have always been committed to, and have communicated to my team. Since the advent of the internet, the nature of marketing and advertising has continued to change on a daily basis. That's why I want to help our clients grow their business and evolve their marketing by drawing out their full potential.

For example, the concept of Kiwami Prediction AI had never existed in advertising before. We want to take the lead in implementing exemplary internet advertising practices appropriate to the evolution of technology and platforms, and introduce them into the market.

We have the unique advantages of being an advertising company as well as an internet company with strengths in technology, that is why we are currently focusing on AI and retail DX. We have operational advantages in advertising as well as in-house development labs and researchers in a wide range of AI technologies to be a partner that provides the most value.

We believe that we don't have to do something just because we are an advertising agency or because our competitors are doing so. Compared to other advertising agencies, we may seem quite unique and so our clients' expectations have changed.

In our business, the quality of our work, the services we provide, their effectiveness, and the expectations of our clients are all linked to numbers. We believe that solidifying our raison d'etre will also lead to improving the numbers.
 

Based on the concept of reinventing TV, ABEMA has been delivering a wide range of content people want to see and information they need as a service that allows anyone to enjoy video content anywhere, easily, and free of charge.

ABEMA's importance and value, in my opinion, are growing as a result of several factors: it can be used as a source of information by many users in the event of an emergency; it has blazed new trails for a variety of genres that previously had only a certain core of fans, such as shogi and mahjong; and it has continued to pursue more convenient service, such as actively working to expand compatible devices.

For example, to support the entertainment industry, which was greatly impacted by the COVID-19 pandemic, we were the first to launch ABEMA PPV ONLINE LIVE, which made it possible for users to enjoy artists' live performances and sports events online. Many artists and organizations now use this as their online live entertainment platform.

Since its inception, ABEMA has delivered live broadcasts of a wide range of sports, from minor to major. This year, we have again started providing live broadcasts of all 324 official Major League Baseball (MLB) games, for which many viewers tune in every day to enjoy.

Since its inception, ABEMA has delivered live broadcasts of a wide range of sports, from minor to major. This year, we have again started providing live broadcasts of all 324 official Major League Baseball (MLB) games, for which many viewers tune in every day to enjoy.

People of all ages have reacted enthusiastically to the recently announced free live broadcast of all 64 games of the FIFA World Cup Qatar 2022. This is a significant challenge for us. By providing the amazing FIFA World Cup content in unprecedented video quality and via a new viewing experience, we hope to generate excitement and enthusiasm as well as energize Japan. We would also make this an opportunity to launch ABEMA into the next stage.

In keeping with our goal of becoming a social infrastructure that many people rely on, we will continue to provide users with high-quality, one-of-a-kind content while pursuing an easy and comfortable viewing experience for everyone, regardless of location or environment.

We will also continue to generate even bigger challenges and new businesses that are only possible by realizing a platform with many users, with the goal of scaling CyberAgent's business to a level that will take it to the next stage.
 

The way games are played and defined has evolved over time, from console games to smartphones and, more recently, NFT games, but I am sure that virtually everyone has seen or played a game at least once. Some people become so engrossed in games that they lose track of time, or still remember a memorable scene from the past, or even regard gaming to be a euphoric experience. I think that the appeal of gaming is that it lets people experience excitement and enthusiasm.

In the field of game development and operation, we need to think about the user first and continue to meet their needs. The results directly show whether the product is supported by users, and a single improvement can lead to a large increase in the number of users. The experience of being emotionally moved by us, the creators, is also the moment that we get to feel the real thrill of creating games.

The gaming industry, which is heavily influenced by whether a title becomes a hit or not, is frequently viewed in the short term, so you may believe that it is the type of business where the purpose is not discussed in the medium to long term. However, we believe that developing games that are supported over the medium to long term is critical for all three elements: the users, IPs, and CyberAgent.

Our goal in the game business is to "create IPs that users will love and talk about for the next 10, 20 years to amaze people not only in Japan but also around the world." In this highly competitive industry, there are far more "non-hits" than "hits," and what we must value as an organization in these uncertain times is "continuing to take on challenges that have longevity." We believe that one of the most important factors in increasing the chances of producing a hit is an organization's ability to continue producing high-quality products and its adaptability to change.

By continuing to take on new challenges while refining our technology and creativity, we hope to continue to bring new user experiences and value to as many people as possible.