Similarly to the club, CyberAgent has also long focused efforts on recruiting, developing, and activating human resources. From the standpoint of "developing human resources,” there is a strong affinity between the ideologies of CyberAgent and FC Machida Zelvia that led to the club being brought into the group. Both companies share the common goals of obtaining a J1 license as quickly as possible, and by embarking on building the necessary infrastructure for that, growing FC Machida Zelvia into a top club born in Machida, Tokyo and recognized around the world.
Since July 2017, Cygames, Inc., a subsidiary company of CyberAgent, has also been sponsoring Juventus F.C.(Juventus Football Club S.P.A.), an Italian pro soccer league that plays in Serie A.