"AWA", a music streaming service for smartphones launched in May 2015, has the research result of the longest average time of use per day among music streaming services with fixed monthly charges in Japan*.
Why is "AWA" able to penetrate in our daily lives? This time, director, producer and lead engineer of the service are talking about the strength of that can "encounter the music you want to listen."
*source: Trend Lab. "Actual usage of music streaming services report 2016"