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Safe and Sound Services

Initiatives for the sound operations of the Ameba Celebrity and Star Blogs

For the purpose of sound service operations, CyberAgent has established unique Ameba Guidelines to be complied with when introducing company information or products on Ameba Celebrity and Star Blogs, as well as penalty provisions when these Guidelines are violated and countermeasures in response to dishonest businesses that threaten sound operations.

Ameba Guidelines

1) Information provision is not to be conducted without the interest or intended participation of the blogger.
2) The publication of articles for information provision cannot be forced. 
3) When articles are published, instructions cannot be given concerning the means of communication for published articles. 
4) When articles are published, it is not permitted to conduct advance confirmation or modification of the contents of published articles. 
5) It is not permitted to exclude competition. 
6) A detailed publication time and date cannot be specified. 
7) A clear statement of the relationship with the company within the contents of the blog is a necessary condition. 
8) It is prohibited to conduct acts of falsification within blog articles.

Initiatives to protect the interests of blog readers

When introducing company information or products, a clear statement of the relationship with the company within the contents of the blog is a necessary condition, as stipulated in item 7) of the Ameba Guidelines. Furthermore, a PR mark is to be included in the blog article so that readers can tell with a glance that it is an article that has been written after being introduced or provided with appropriate products and services that have passed Ameba's screening process.

Penalty provisions and countermeasures

Penalty provisions for bloggers in violation of the Guidelines
When a blogger posts an article that is in violation of CyberAgent's guidelines for Ameba Celebrity and Star Blogs, CyberAgent will first warn the blogger. If no improvements are seen, CyberAgent will conduct penalties such as the deletion of the blog article, deletion from the official blog, or account suspension.
Establishment of countermeasures in response to dishonest businesses
For companies that introduce company information and product directly to celebrity bloggers without going through CyberAgent, if it is determined that there is the risk of damage being caused to the interest of readers, for example if there is no clear statement of the relationship with the company within the contents of the blog or the blog contains contents on illegal products or services, CyberAgent will first warn the company. If no improvements are seen and there is malicious intent, as a countermeasure the system will be made to block access to the service and website of the applicable company.