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Press Release

Popular Action RPG My Princess Is Cutest With More Than 2 Mil DLs To Be Released in 2014 in China by Major Chinese Publisher KongZhong

Game

CyberAgent, Inc. (Head Office: Shibuya-ku, Tokyo; Representative: Susumu Fujita; Listing: TSE Mothers 4751), has decided to release in 2014 a Chinese language version of My Princess Is Cutest, a dramatic action RPG for smartphones, through the Chinese mobile internet company KongZhong Corporation (Head office: Beijing, China; CEO: Leilei Wang; “KongZhong”).
 
My Princess Is Cutest is an action role-playing game (RPG) that combines simple game play with a fantasy world. By controlling the main frog character with simple taps, players are able to defeat uniquely individual monsters and enjoy an exhilarating adventure. Total downloads of the game app have steadily increased since its release for iOS on August 14, 2013, and Android on February 17, 2014, with more than two million downloads to date.
 
The Chinese smartphone game market was worth \210 billion in 2013, and is growing at a rate of approximately 250% per year*. We expect further rapid growth in this market going forward, and so decided to release the title in China.
“I am proud to announce to conclude a licensing contract with the mobile internet company KongZhong as a publishing partner,” said Masahide Koike, General Manager of Ameba, Director of CyberAgent.
KongZhong has a solid track record as a smartphone game developer and operator in China, offering major hit titles on numerous platforms[KR1] . The company also partners with Chinese and foreign firms for localized development, operations, distribution, and marketing.
 

“We think that our partnership with KongZhong for localization of the Chinese version of My Princess Is Cutest, and publishing on various platforms, will allow for optimal localization in the Chinese market, which differs considerably in terms of culture and communications infrastructure. Through this alliance we aim to offer service in the Chinese market, and expand the number of users.”
 
* Source: CyberZ, Inc., research on the smartphone game market in East Asia

About KongZhong
KongZhong Corporation, listed on the U.S. NASDAQ market, is a leading online game developer and operator in China. The company offers MMORPGs (massively multiplayer online role-playing games) popular in China, as well as internet (browser) and mobile games. Along with titles developed in-house, KongZhong produces titles jointly with leading developers around the world, and operates titles acquired from other companies.
 
Company Name:     KongZhong Corporation
Head Office:           Beijing, China
CEO:                      Leilei Wang
URL:                       http://www.kongzhong.com/
 
Note:      All company, products, and service names are trademarks or registered trademarks of the respective companies.
 
Service Overview
Title:             My Princess Is Cutest
Availability:    App Store, Google Play
Charges:             Basic play is free, with charges for additional items

URL

Official website (Japanese):  http://www.amebaspgame.com/uchihime/lp/
Ameba for smartphones (only accessible from smartphones): http://s.amebame.com

 

■ Company Overview

Company name: CyberAgent, Inc. (http://www.cyberagent.co.jp/)
Location: 1-12-1 Dogenzaka, Shibuya-ku, Tokyo
Established: March 18, 1998
Capitalization: JPY 7,203 million (at June 30, 2014)
Representative: Susumu Fujita, President
Description of business: Ameba business, Internet advertising business, smartphone games business, venture capital business

Contact

PR IR Division, CyberAgent, Inc.
E-mail:pub@cyberagent.co.jp