The smartphone game market in Southeast Asia is growing rapidly and attracting attention following those in Japan, China, and South Korea. In Indonesia, Malaysia, the Philippines, Thailand, and Vietnam, the total monthly number of downloads from App Store and Google Play in December 2014 increased by 40% from the previous year, and income grew by 75%. In particular, the penetration rate of smartphones in Vietnam in 2014 increased twofold to 36% from the previous year, which indicates the growth of infrastructure. (Source: App Annie “Southeast Asian mobile game market 2015－Report on the latest trend”)
This time, our company decided to distribute “Uchi no Hime-sama ga Ichiban Kawaii,” which has been downloaded 4.5 million times in Japan, in the 6 countries: Singapore, Indonesia, Malaysia, the Philippines, Thailand, and Vietnam, which would become the footholds for cultivating the smartphone game market in Southeast Asia. Then, we have concluded a licensing contract with the Southeast Asia’s largest online game firm Garena as the publishing partner for this project. Garena has plenty of experience of publishing mobile online games, including the release in Taiwan of “Sengoku Enbu－KIZNA,” a smartphone game of Sumzap, Inc., a subsidiary of our company.
By cooperating with Garena in publishing “Uchi no Hime-sama ga Ichiban Kawaii” in Southeast Asia, we aim to smoothly offer our service to Southeast Asia, whose culture and communications infrastructure are considerably different from those in Japan, and increase users there.
■ Regarding Garena Online Private Limited
The Southeast Asia’s largest online game firm Garena offers online games, including “League of Legends,” “BlackShot,” and “Heroes of Newerth,” to over 30 million registered users in 153 countries. It is headquartered in Singapore, and operates its businesses based in Malaysia, the Philippines, Vietnam, Indonesia, Thailand, and Taiwan.
Corporate name: Garena Online Private Limited
Group CEO: Forrest Li
Location of the headquarters: Singapore
■ What is “Uchi no Hime-sama ga Ichiban Kawaii”?
“Uchi no Hime-sama ga Ichiban Kawaii” is an action RPG developed by combining simple game operation and the concept of fantasy. You can enjoy the refreshing adventure while smashing down unique monsters with the easy operation of tapping on and pulling the main character “frog.” Since we released the iPhone version in August 2013 and the Android version in February 2014, the number of downloads has increased steadily, exceeding 4.5 million. Furthermore, we aim to increase players in East Asia. We have already launched the service in Taiwan, Hong Kong, and China.
Outline of the service
|Title:||Uchi no Hime-sama ga Ichiban Kawaii|
|Genre:||Shooting action RPG|
|Distributors:||App Store and Google Play (native app)|
|Charges:||Free of charge for basic play + item charges|
|Date of release:||Aug. 2013 for iPhone
Feb. 2014 for Android
|Official website of “Uchi no Hime-sama ga Ichiban Kawaii”||http://www.amebaspgame.com/uchihime/lp/|
|“Uchi no Hime-sama ga Ichiban Kawaii” at App Store||https://itunes.apple.com/jp/app/id658124388?mt=8|
|“Uchi no Hime-sama ga Ichiban Kawaii” at Google Play||https://play.google.com/store/apps/details?id=jp.co.cyberagent.uh|
|“Ameba” for smartphones||http://s.amebame.com
※Accessible from smartphones only
For inquiries about the releasePR&IR Div, CyberAgent, Inc.