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AbemaTV, Inc. Announces Capital and Business Alliance with Dentsu and Hakuhodo DY Media Partners

CyberAgent

AbemaTV, Inc. (HQ: Shibuya-ku, Tokyo; President: Susumu Fujita; “AbemaTV”) a consolidated subsidiary of CyberAgent, Inc. (HQ: Shibuya-ku, Tokyo; President: Susumu Fujita; TSE: 4751; “CyberAgent”) today announced the issuance of new shares to Dentsu Inc. (HQ: Minato-ku, Tokyo; President & CEO: Toshihiro Yamamoto; TSE: 4324; “Dentsu”) and Hakuhodo DY Media Partners Inc. (HQ: Minato-ku, Tokyo; President & CEO: Hirotake Yajima; “Hakuhodo DY Media Partners”) through a third-party allocation. The three companies agreed on a capital and business alliance to expand sales of  “AbemaTV” advertisement and also to enhance content procurement.

AbemaTV, Inc. was founded in April 2015 as a joint venture between CyberAgent and TV Asahi Corporation. An internet TV station “AbemaTV” was officially launched in April 2016 to broadcast an array of programs such as original live shows, news, music, sports, and drama 24 hours a day on about 20 channels for free of charge. Users of “AbemaTV” grew steadily by popular original shows that are exclusive to “AbemaTV,” and programs aimed at young adults. The number of mobile app downloads exceeded 34 million at the moment. (as of October 23, 2018)  

Dentsu and Hakuhodo DY Media Partners have been selling “AbemaTV” advertisement as partners. Going forward, we expect the sales of “AbemaTV” advertisement to increase and also procurement of attractive content, such as sports, anime, and movies to progress. AbemaTV, Inc. will remain as a consolidated subsidiary of CyberAgent after the third-party allocation.

“AbemaTV” will actively broaden its content and expand the service capability, aiming to make it as a part of daily life. 


■Details of the Third-Party Allocation

 (1) Shareholding Ratio after TPA
Company Shareholding Ratio after TPA Before TPA
CyberAgent, Inc. 55.2% 60.0%
TV Asahi Corporation 36.8% 40.0%
Dentsu Inc. 5.0%
Hakuhodo DY Media Partners Inc. 3.0%

 (2) Due Date of Payment
October 31, 2018

Outline of AbemaTV

Company Name     AbemaTV, Inc.
Location                19-1 Maruyama-cho, Shibuya-ku, Tokyo
Establishment        April 1, 2015
Capitalization        300 million yen (Before TPA)
Representative       Susumu Fujita, President
Main Business        Video broadcast business

Outline of Dentsu

Company Name        DENTSU INC.
Location                   1-8-1, Higashi-Shimbashi, Minato-ku, Tokyo
Establishment          July 1, 1901
Capitalization           74,609.81 million yen
Representative         Toshihiro Yamamoto, President & CEO
Main Business          With a business domain defined as “Integrated Communication Design,” Dentsu provides communication-related integrated solutions and such services as management and business consulting.

Outline of Hakuhodo DY Media Partners

Company Name        Hakuhodo DY Media Partners Inc. 
Location                   5-3-1, Akasaka 5-chome, Minato-ku,Tokyo
Establishment           December 1, 2003 
Capitalization           9,500 million yen
Representative         Hirotake Yajima, President & CEO
Main Business          Comprehensive media business