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Press Release

CyberAgent Launches Support for Facebook Playable Ads

The test revealed a click-through rate increase of 300% compared to standard ads.

Advertising

The Internet Advertisement Division of CyberAgent, Inc. (Head office: Shibuya-ku, Tokyo; President: Susumu Fujita; TSE: 4751; “CyberAgent”) has announced the integration of Facebook playable ads into “iXam Drive,” the in-feed ad operation platform.
Playable ads are a new ad format for Facebook News Feed that offers people an interactive experience of the app, before choosing to download the app. It is expected to help drive user's intention for app installs. 

CyberAgent was named as official Facebook playable ad partner with creating and managing playable ads and was one of the very first partners to participate in the program’s beta period in Japan. We have been experienced implementing and adopting this new format for both gaming and non-gaming apps. During that time we witnessed increase click-through rate by 300% compared to the usual Facebook ads.

With our high technical capability, we are continually striving to provide the best marketing solutions for maximizing ad effectiveness.

What is “iXam Drive”?

“iXam Drive” is an in-feed ad management platform, recognized as “Facebook Marketing Partners.” It offers flexible reporting and management of ad creatives and campaigns. 

CyberAgent has a wide array of ad management systems, including “ iXam ,” a comprehensive management platform for Internet ads, “WABI SABI’d” and “KURO OBI’d,” automatic bidding tools compatible with in-feed ads, and “iXam Creative Lab.,” an ad creative management platform specializing in in-feed ads.