This makes it possible to optimize the budget allocation by confirming the advertising effect from diverse perspectives, including issue extraction, the advertising creative effect and impression attenuation for each media through this. In addition, client company representatives can view this data on the Web at any time. It has also become possible to playback in Web reports video advertising formats that could not be played in conventional Excel reports.
We will shift the daily reports which account for 90% of all the reports for submission to customers made by our company currently from Excel to the Web. The advertising performance data up to the previous day is automatically reflected on the Web with this tool. Therefore, it is possible to effectively utilize human resources involved in the creation of conventional Excel reports. We will work on introducing this for all our customers by September with the aim of improving the transparency of advertising distribution.
We will continue to strive to maximize the advertising effect of client companies in the future through various efforts, including the development of products that utilize our advanced technical capabilities and the provision of new marketing techniques.
*Source: Advertising Expenditure in Japan. 2017