Internet Advertising Business of CyberAgent is expanding its share in the growing Internet advertising market in Japan.
Programmatic advertising is currently the mainstream of Internet advertising. In order to achieve the best results, it is necessary to have highly skilled people and an advanced Ad Operations capability to respond to the media logic which changes on a daily basis. At CyberAgent, we have the biggest Ad Ops teams in the country which can maximize the ad effectiveness.
This time, IR channel introduces subsidiaries that specialize in Ad Opertions: CA Advance, Inc. and Monocram, Inc. which support the growth of Internet Advertising Business at CyberAgent. Also, comments from Facebook, a partner company, are included in the 5 minute video. Fiscal period (October 1, 2016 to September 30, 2017)
High Market Share Proves Our "Ad Operations Capability"