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Press Release

Internet TV Station “AbemaTV” Exceeds 10 Million Downloads

Commemorative TV commercial to be broadcast featuring PIKOTARO, performer of the hit song that received the world’s highest view count

Video

Internet TV station “AbemaTV”, operated by AbemaTV, Inc., has exceeded 10 million downloads as of November 2, 2016 (Wednesday). To mark this milestone, CyberAgent  has decided to broadcast a TV commercial featuring for the first time PIKOTARO, whose song “Pen-Pineapple-Apple-Pen” (PPAP) has gained the world’s highest view count on YouTube1 for 3 consecutive weeks, and attracted worldwide attention including recognition by Guinness World Records as the shortest song to enter the U.S. Billboard Hot 100. The commercial will be broadcast beginning on November 16, 2016 (Wednesday).

While on-demand video streaming services have become the mainstream in recent years, “AbemaTV” fully opened in April 2016 on the concept of passive viewing, offering a linear-type, completely new video service that allows users to watch 24-hour programming at any time for free, just like regular television. The service exceeded five million downloads within three months, and continued to grow rapidly, reaching the 10 million download mark on November 2 (Wednesday).

Currently, “AbemaTV” airs around 70 original regular programs on such channels as the “AbemaNews Channel” presenting the latest news and breaking live broadcasts, as well as original news programs, and the “AbemaSPECIAL Channel” broadcasting in-house produced live variety programs. The service has around 30 channels with varied content including dramas, music, sports, and anime. More than 100,000 programs have been broadcast since the service launch, gaining more than 2.32 billion views, with many viewers watching a wide range of programs.

No registration is required, and all content on the approximately 30 channels is available free of charge, to be easily enjoyed at any time, 24 hours per day. The service has a broad range of users in their teens through 40s, with the main viewer segment in their 20s, including more than 60% of users under age 35.

Since the full-fledged launch of “AbemaTV”, CyberAgent has expanded the content and service functionality, and actively conducted promotional campaigns. We broadcast TV commercials for three months from June 2016, and from July, as a major promotion during the summer holidays, we placed advertising and held events at SHIBUYA 109 (a popular shopping mall for young women) mainly targeting young people, as well as conducted promotions that reached a large number of users, such as transportation advertisements and inserts in national newspapers.

Further, we have decided to create the first original drama for “AbemaTV,” Tokumei Kakaricho Tadano Hitoshi – An AbemaTV Original Program. We will focus on producing more original programs going forward.

*1.    Top ranking on the video site YouTube’s “Music Global Top 100” for the week of Sept. 30 – October 6, 2016

■Channel viewership rankings

CyberAgent announces the “AbemaTV” channel viewership rankings, based on the total viewership figures for each channel since the launch of the service through October 2016. In first position was the “Late-Night Anime Channel,” followed by the “Anime 24 Channel” in second place, the “Classic Anime Channel” in third, the “AbemaSPECIAL Channel” in fourth, and the “AbemaNews Channel” in fifth.

Anime-related channels occupy the top three positions, showing their deep-seated popularity since the service launch. Programs that have received much attention have recorded over 1.5 million viewers, such as “Anime Broadcast 10th Anniversary!  Gin Tama Festival – Popular Full-length Features 12-hour Special” broadcast on September 16 (Friday), the broadcast marathon of the three titles The Garden of Words, 5 Centimeters Per Second, and Children Who Chase Lost Voices on September 4 (Sunday), and “Slam Dunk Summer Focus Broadcast Third Day” broadcast on July 18 (Monday).

■New function release

“AbemaTV” has begun offering a new function that allows users to fine-tune the settings for communication traffic volume depending on the usage environment. The new functionality is being offered from November 1, 2016 (Tuesday).

The newly provided functionality allows users to select from among five image quality settings, “Minimum,” “Low,” “Medium,” “High,” and “Maximum,” fine-tuning the level of communication traffic volume depending on the usage environment. This allows users to choose the optimal setting for either Wi-Fi or mobile data usage environments, using the service efficiently, in any location, and without concern.

In addition, “AbemaTV” has also begun offering a new “voting function,” which allows viewers to participate in voting on live TV programs in real time. The voting function displays a selection screen during live programs, which users tap to cast a vote. The voting allows viewers to enjoy two-way communication that exceeds comment sections, such as determining the progress of the show based on the vote results. Programs utilizing this functionality will be broadcast from November 1, 2016 (Tuesday).

CyberAgent is also expanding the service to utilize new devices, including providing compatibility with Chromecast in August 2016, and the Amazon Fire TV Series in October. We plan to extend the capabilities to include additional devices, such as AndroidTV, Apple TV, and AirPlay, as well as offer a PC app.

The internet TV station “AbemaTV” is a completely new style of video service. Going forward, we will actively develop the service with expanded content and additional functionality, aiming to make it a deeply established part of everyday life.

■About the communication traffic volume (image quality) adjustment function

The image quality can be fine-tuned to one of five settings for mobile data and Wi-Fi usage environments

Mobile data
The default setting is “Minimum” or “Low” depending on the screen size.
・Minimum image quality    (Approx. 5 hours per 1GB)
・Low image quality    (Approx. 4 hours per 1GB)
・Medium image quality    (Approx. 3 hours per 1GB)
・High image quality    (Approx. 1.5 hours per 1GB)
・Maximum image quality    (Approx. 1 hour per 1GB)

Wi-Fi
The default setting is “Optimize Automatically.”
・Optimize Automatically
・Minimum image quality    (Approx. 5 hours per 1GB)
・Low image quality    (Approx. 4 hours per 1GB)
・Medium image quality    (Approx. 3 hours per 1GB)
・High image quality    (Approx. 1.5 hours per 1GB)
・Maximum image quality    (Approx. 1 hour per 1GB)


○ Settings screen

■Example of the voting function