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Press Release

Music Streaming Service “AWA” Brings New Free Plan
Unlimited listening with the new “Highlight Playback” function

Music


AWA Co., Ltd. (Minato-ku, Tokyo; Susumu Fujita, President) announces the launch on November 7, 2016 (Monday) of a new Free Plan for the subscription music streaming service “AWA.” This new plan without a monthly charge will allow even more listeners to enjoy the service.
 
The newly launched Free Plan gives users of smartphones, PCs, and all devices access to almost all functionality free of charge, including main functions such as “On-demand Playback” allowing users to designate songs, as well as playlist creation and sharing, with the only exception “Offline Playback.” The monthly playback limit has also been significantly extended, from one hour to 20 hours, to enjoy “AWA” even more. The new Free Plan provides only music playback for the new “Highlight Playback” feature, but remains free of advertising.
 
The new “Highlight Playback” function plays 90 seconds* from the highpoint of songs, with continuous playback utilizing a fade in/fade out effect. The function is available with both the Free Plan and Standard Plan. The “Highlight Playback” allows users to enjoy familiar songs in a novel way, and to encounter a greater number of new songs.
 
The newly launched Free Plan, and the new “Highlight Playback” feature, can be used by updating the app to the latest version.

The “AWA” service was launched in May 2015, and has grown to become one of the largest music streaming services in Japan, with approximately 30 million songs streamed, famous artists available exclusively on “AWA,” and around six million user playlists. We aim to offer a convenient service for users to encounter new music and rediscover old favorites, expand functionality and the number of songs, and invigorate the entire Japanese music industry.

* Playback length varies by song


Notes
1.  In addition to these plans, a 30-day free trial of the Standard Plan is available upon initial installation.
2.  Because of the renewed Free Plan, the Lite Plan will be discontinued as of November 6, 2016 (Sunday), and no new applications will be accepted. Subscribers to the current Lite Plan will be able to use the service through January 6, 2017 (Friday).

Overview

Service Name "AWA"
Recommended environment For Smartphone; iOS 9.0 or later, Android 6.0 or later
For PC; Windows 7, 8, 8.1, 10 (32/64bit), Mac OS X 10.9 Mavericks or later
Fee Standard Plan(\960/month)/ Free Plan
Launch Date May 27, 2015